Industry: News TCR grows to three shows T
he Triathlon, Cycling and Running (TCR) Show is being rebranded as three bespoke events to allow it to grow in line with market demand.
TCR will remain as an umbrella term for the three shows for the meantime, covering the Triathlon Show, Running Show and Cycling Show. The Triathlon Show is taking the place of TCR on event organiser M2 Events’ calendar, while the Running Show is a rebrand of the existing London Running Show. The Cycling Show is a new event, which M2 Events director David Townsend, who also acts as event director for the shows, said was a natural addition to its programme. It will target the performance and sport cycle markets, rather than leisure cyclists, he said. All three will take place at Sandown Park racecourse with the first Running Show on October 29-30 this year. The Triathlon Show will be held on March 2-4, 2012 and the Cycling Show will debut on April 21-22, 2012. The Running Show 2012 takes place October 27-28, 2012.
Townsend said the decision to extend TCR to three separate shows was made in order to
reflect the fact that TCR was always intended as a showcase for triathlon products, and to allow the show to grow in line with market demand.
He said: “Exhibitors were happy with the location of the event, but we needed to grow exhibition space by two or three times over to accommodate all those who wanted to attend. That wasn’t feasible so we’ve extended the duration of the show instead.”
Townsend added that the Sandown Park racecourse location allows more outdoor events to take place, such as runs and cycle challenges, compared to the London Running Show’s previous home at Olympia in West London.
Swimming benefitting from recession T
he market for swimming is benefitting as a result of the economic downturn, according to Zoggs chief executive officer Mark Hammersley.
Speaking at a preview show for the Zoggs spring/summer 2012 collection, Hammersley said swimming is a ‘recession buster’ with participation rates higher when money is tight as it is a low-cost sport in terms of both equipment and getting involved.
He added that swimming is the only sport on the national curriculum, helping making it the highest participation sport for children as well as women, and second for men behind football.
Hammersely said: “Swimming is important and not just for club swimmers. There are 280,000 club swimmers in the UK but some 3.25 million people who swim recreationally once a week or more. That increases to 5.6 million people who swim recreationally once a month. It’s a very important market and one of the reasons why we don’t focus our attention on competition swimmers.
“Recreational swimmers are a big market and we want all swimmers to enjoy the freedom, fun and exhilaration of swimming.”
www.sgb-sports.com 5
Hammersley described Zoggs spring/summer 2012 collection as the company’s ‘best yet’, with ranges such as the Chevron Chic and Hollywood Sweetheart designed to be both flattering and appealing to women of all ages and sizes.
In addition, the spring/summer 2012 collection includes men’s and junior ranges, Water Confidence learning aids and goggles. Hammersley said Zoggs will continue to push goggles as a key product, as: “We want more adults to wear goggles as only 50 per cent currently do, which is like trying to run with your eyes closed.”
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