Cover Story: Target Darts The future of Target Q&A with Target international sales manager Matt Gilewicz DDP
1. What are your biggest selling products?
A few months ago I would have simply said darts and points. Our Precision Silica coated range and our black coated Storm darts have been in constant demand. Our Storm points, which give the look and feel of a one piece dart with enhanced grip area, and our Diamond Pro points, which offer point to board fusion reducing board fall outs, have always been a hot seller since we created them. In recent weeks I would have to add our Pro Tour board to that list. It’s a fantastic board, in my opinion. With other boards struggling for quality right now, it has given players the
opportunity to try it. I am pleased to say it has been very well received and we have
recently doubled sales as a direct result of our commitment to produce the quality players associate with Target.
New Gold Storm Point
3. What will be the biggest selling products for Target
over the next 12 months? I would hope our Play range. We have spent a huge amount of time and energy ensuring that we make the best darts for everyone, from professional players through to beginners.
New Black Storm Point
4. What value-added services do you offer retailers?
With the launch of our new brochure come new opportunities for retailers that excite me and from our market research, retailers as well. Not only have we looked at the margins other manufacturers offer, we have also improved on the minimum order value for free delivery, offer unrivalled introductory offers including free products and have a fantastic Pro Tour board promotion that offers up to 30 per cent discounts. As a retailer, I would ask myself which brand is helping me to sell. With a national marketing campaign and competition starting on August 1 in the UK’s leading national newspaper, Target keep this in mind and are not complacent of your business. With new professional sales reps covering the entire UK you are only a phone call away from discussing our brand’s profitability.
Diamond Pro Point Gold
2. What new products do you have planned for the future?
My favourite role at Target comes from being part of the design team. It’s more fun to invent than to produce ‘me too’ products. Take the Manny Pacquiao range. We enjoy being regarded as innovators, taking the levels of precision and quality to the max. Our new brochure is released on August 1 and there will be interesting news on our Facebook page with a midnight press release on July 31.
Manny family pack
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