Summer 2011 contents

agenda

06 update – the latest news, initiatives and help from UK Trade & Investment – it’s all here

12 leading feature – East London’s latest reinvention as a centre of digital excellence

16 interview – an Olympic tale with Gilles Albaredes, Crystal CG’s managing director

panorama

22 perspective – regional guide to Turkey

24 country focus – rising once more from disaster, why Japan is ready to do business

31 getting the measure

– how should you measure marketing success?

32 turning the tide – new changes to lending are easing the fi nancial strain on SMEs

limelight

37 star of the small screen

– sector feature on the UK’s television industry

40 showcasing international success – a selection of case studies spanning export and inward investment

intelligence

43 add some Seoul – a new Free Trade Agreement creates opportunities for UK fi rms

46 protecting your assets

– is your intellectual property safe overseas?

48 advance notice – directory of events

50 postscript – luxury watchmakers, Nick and Giles English

springboard: | www.ukti.gov.uk | page 05