Summer 2011 contents


agenda


06 update – the latest news, initiatives and help from UK Trade & Investment – it’s all here


12 leading feature – East London’s latest reinvention as a centre of digital excellence


16 interview – an Olympic tale with Gilles Albaredes, Crystal CG’s managing director


panorama


22 perspective – regional guide to Turkey


24 country focus – rising once more from disaster, why Japan is ready to do business


31 getting the measure


– how should you measure marketing success?


32 turning the tide – new changes to lending are easing the fi nancial strain on SMEs


limelight


37 star of the small screen


– sector feature on the UK’s television industry


40 showcasing international success – a selection of case studies spanning export and inward investment


intelligence


43 add some Seoul – a new Free Trade Agreement creates opportunities for UK fi rms


46 protecting your assets


– is your intellectual property safe overseas?


48 advance notice – directory of events


50 postscript – luxury watchmakers, Nick and Giles English


springboard: | www.ukti.gov.uk | page 05


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