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WELCOME


Welcome to springboard


UK Trade & Investment’s new strategy sets out how we will provide practical support to exporters and investors over the next fi ve years. Succeeding in global markets is central to rebuilding our economy


For PSP Rare editorial director: Daska Davis email daska.davis@psprare.co.uk consultant executive editor: David Parsley editorial contributors: Lorraine Shah, Janet Tibble art director: Colin Goad production director: Emma Elmer publisher and circulation director: Shalene Varcoe email shalene.varcoe@psprare.co.uk Advertisement sales: tel 020 7566 9913 repro: Wyndeham Pre-Press print: PCP


For UK Trade & Investment managing editor: David Lines email david.lines@ukti.gsi.gov.uk


springboard magazine is published by PSP Rare on behalf of UK Trade & Investment. PSP Rare, 21-22 Great Sutton Street, London EC1V 0DY tel 020 7566 9910 website www.psprare.co.uk email springboard@psprare.co.uk


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at home. Building on the Trade and Investment for Growth White Paper, the strategy sets out signifi cant new initiatives to help more SMEs to export and assist larger companies seeking to win major overseas contracts. It also outlines new programmes for attracting much-needed inward investment. A major focus for the strategy is promoting the UK as a leading-


edge player in the sectors that matter most to our future economic success – some of which are covered in this issue. Priorities include developing the UK’s fast-growing technology sector, as exemplifi ed by the Government’s Tech City initiative, as well as enhancing our expertise in services, highlighted by the feature on the UK’s world- class television industry. Another key focus is concentrating on markets where there are


real global opportunities, especially high growth and emerging markets. Such markets include Turkey, whose liberal business climate and strong manufacturing base make it an attractive prospect for UK companies. Turn to page 22 for an overview of the opportunities offered by this fast-growing economy. There are also features on the developed economies of Japan and


Korea, which continue to offer important trade and investment opportunities for the UK. Boosting the UK’s economic reputation is vital to helping the


country achieve its commercial ambitions and ensure its future growth. The London 2012 Olympic and Paralympics, now only a year away, will be a unique international shop window for our country, helping to build confi dence in the UK across the world. The Games have already proved a magnet for companies such as Crystal CG, whose managing director is interviewed in this issue. UK Trade & Investment will work right across Government, and


forge new partnerships with the private sector, to deliver this new strategy. It’s a considerable task, but we are confi dent that we can rise to the challenge and send a clear message to the world that Britain is open for business.


Views expressed in springboard are not necessarily those of UK Trade & Investment or the publishers. Acceptance of advertisements does not imply offi cial endorsement of the products or services concerned. While every care has been taken to ensure accuracy of editorial content, no responsibility can be taken for errors and/or omissions.


URN 11/P65c ISSN: 1758-440X


Lord Green, Minister of State for Trade and Investment











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