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Notes from Selsdon


FIFA’s bungs fiasco is scandalous. But are we business editors any better?


The farcical goings-on at football’s governing body FIFA, so well documented by the BBC’s Panorama et al, leaves a dreadful taste in the mouth. Sepp Blatter’s uncontested victory in the latest presidential elections merely proves how loudly money screams within the organi- sation. Of course, corruption is rife in all walks of life; the FIFA-family rules no doubt mirror transactions going on in all corners of the globe every day of the week. And the whole sorry saga got me thinking about my own profession. I wonder whether the way magazine editors are often treated is much dif- ferent to the brown-paper-bag propositions that allegedly take place in Zurich. I’ve been a modestly-paid magazine edi- tor for the past ten years. But my palm has been crossed with lunches at Michelin-starred restaurants in London, safaris in Kenya, sight- seeing in Venice, day trips to Paris, five-star hotels in Malaysia, to name just a few of the many treats to have come my way – all in the name of marketing. I know one editor that has been schmoozed by way of an all-expenses


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holiday in the Caribbean with his family invited along for the ride.


I am not for one minute hypocritically knocking it. I’ve enjoyed every bit of hospi- tality thrown at me – and as in any business transaction, it pays to treat people well. And it’s certainly not in the same league as the shady accusations thrown at some of FIFA’s executive committee.


But, to steal a line from Tarantino’s Pulp


Fiction, it’s in the same ballpark. And some of it is uncomfortable, especially when the


THE EDITORIAL PANEL


John Alker director of policy, UK Green Building Council Mark Barthel special adviser, WRAP Charlie Browne sustainable development manager, Ikea David Crowhurst BRE Environment Anya Ledwith ESHCon Liz Parkes head of waste, Environment Agency Tim Pollard head of sustainability, Wolesley Amita Vaux head of advisory services, Business in the Community Bruno Zago UK & Ireland environment manager, Hewlett Packard


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unwritten rules attached to editor-treats-for- coverage are blurry at best.


In the interests of transparency, this month’s


cover story comes with a footnote highlight- ing that I was reporting on sustainable palm oil in Malaysia as part of a press trip paid for by the company profiled in the piece. It’s a tactic used by other media outlets and I’m happy to adopt it too. It allows the audience to make up its own mind about the balance of the piece and leaves editors free from any FIFA-style shenanigans.


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