Advertising Promotion Powerful in Protection
Never has the time been better to promote the benefi ts of protection and the fi nancial peace of mind these products can provide in such uncertain times. And with the support and expertise provided by Friends Life, it offers a great opportunity for you to boost your income!
We are living in uncertain times. Budgets are tight, the economic outlook is uncertain, the mortgage market is stagnant, public spending cuts are rife. Against this bleak backdrop the benefi ts of protection should be shining through.
People are starting to realise that the only thing they can truly rely on in life is themselves, and the growing importance of making their own fi nancial provisions and contingency plans. People now see that they need to take personal responsibility for providing for their families. They should be more receptive to the need for protection.
*Coping Classes Report, Visions of Britain
With a daily barrage of news on latest public spending cuts people are less confi dent that the State will adequately provide for them if they couldn’t work. That commonly cited objection that ‘the State will provide’ just doesn’t stack up anymore. The media is doing a fantastic job for us of highlighting the drawbacks of relying on the State.
Over half (59%)* of middle income households admitted they would be unable to provide for themselves and their families for longer than six months if they lost their main source of income. This further demonstrates the real need for protection.
Tools to maximise your sales
At Friends Life we are dedicated to helping people navigate uncertainty; protecting themselves against the day-to-day fi nancial risks and building a better future. We will not only build on our reputation for providing award-winning products and services, but as a partner of Friends Life we will provide you with the tools to maximise these
protection opportunities. Whether you’re new to the protection market or simply want to brush up on your skills we have a range of tools to help. From tried and tested sales concepts, to the latest selling techniques, to up to date objection-handling methods, we have training modules and sales aids to help you hone your selling skills.
In addition, we have a comprehensive array of marketing support materials you can use to contact your customers. We provide a range of non-branded marketing support items, information and templates to help get the most out of marketing initiatives and campaigns.
All of this great support is available, free, 24/7 from our dedicated protection website
friendslife.co.uk/protection
Now’s the time to talk to your clients about their protection needs and we’ve got the tools available to support you. Together we can be powerful in protection.
Looking after 5 million friends.
Friends Life brings together the UK operations of Friends Provident and the life assurance businesses acquired from Bupa and AXA UK.
Pensions Investments Insurance
friendslife.com
For advisers only. Not for use with customers. Friends Life Services Limited and Friends Provident Life and Pensions Limited distribute and administer financial products and services for Friends Life group companies and are providing information on their behalf. Details of the companies offering specific products are contained in the related material. Both Friends Life Services Limited and Friends Provident Life and Pensions Limited are authorised and regulated by the Financial Services Authority. Both are companies limited by shares and registered in England. Their respective registered numbers are No. 3429490 and No. 4096141. Their registered office is at Pixham End, Dorking, Surrey RH4 1QA. Friends Life is a business name of certain companies in the Friends Life group.
www.friendslife.com
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