Financial Security

What’s a sign that a mobile operator is serious about ensuring profitability? It’s doing content analysis. By M.J. Richter

Many operators worldwide could see their profits completely evaporate sometime before mid-2015, if not sooner, according to a new Tellabs study based on independent analyst data. To avoid that fate, operators must create new revenue streams, which will require more than just selling bandwidth. “Mobile operators can spend themselves into a hole well

before users run out of hunger for capacity,” said Rob Pullen, Tellabs president and CEO. “Our study shows that simply adding capacity or ‘dumb pipes’ is an unsustainable business.” A smarter alternative is to add intelligence and analytics so

that networks can gather information about their traffic and then act on what they find.

“The combination of analytics and intelligence

produces insights that improve performance and generates new revenue streams,” Pullen said. “The result is a more profitable business, which is critical to operators’ survival.”

What’s Inside Counts Mobile networks must be smart enough to optimize traffic flows and help operators reduce CapEx and OpEx. However, networks also need to be smart enough to support a new breed of services: ones so highly tailored

to each user’s needs and wants that they can create new revenue opportunities. The source of all this intelligence is “content

awareness,” where a network device – such as the Tellabs SmartCore® AnalyticsSM

9100 Series – works with Tellabs® Insight Services to scrutinize Layers 4 through 7 of

every packet, all in real time. The Tellabs SmartCore 9100 series can scale up to support millions of dynamically created service flows in a single system. Each flow includes full QoS classification and policing capabilities. Tellabs Insight Analytics Services, meanwhile, proactively

pulls intelligence from multiple vendors’ network elements and back-office systems. The combined solution includes

As mobile data use skyrockets, particularly among younger demographics, operators need new options for monetizing that traffic. The Tellabs SmartCore® with Tellabs®

9100 Series, combined Insight AnalyticsSM Services, meets that need by providing powerful new tools for analyzing every packet and then applying policy decisions, all in real time.

TELLABS INSIGHT Q2 6

For more insight into the end of profit- ability, check out the news release at: www.tellabs.com/news/2011