SHORT BREAKS selling & HOLIDAYS
thisissue
This May/June edition of Selling Short Breaks & Holidays marks a step change in the magazine’s profi le with an increase to
a six-times-per-year frequency. This is a timely development as the need for agents to be able to offer their clients a full range of holiday options has seldom been greater. There’s little doubt that many will have to rein in their holiday spending this year.
Agency sales on the rise The key is for agents to have plenty of alternatives to sell since new research by global internet company, Travelzoo, for example, found that almost 37% of people are planning to remain in the UK for a spring break, whilst more than 46% will holiday in Europe. Equally encouraging are new fi ndings from market analyst Mintel which has found that travel agents have increased their market share, reversing a trend of the past decade. Mintel reports a TGI survey among 25,000
adults last year that suggested half of adults who took an overseas holiday in the previous 12 months booked it with a travel agent. This was up from 45.6% in a similar survey in 2007. Moreover, one-third of respondents had also
booked a UK domestic holiday or short break through an agency.
Inside this issue This new edition of Selling Short Breaks & Holidays gives a clear idea of the vast range of contrasting holidays available for agents to sell, from Denmark in northern Europe, through the Channel island of Alderney in our own backyard, to Alicante in Spain and both Marrakech and Tunisia in North Africa. A huge array of short break alternatives to keep the commission fl owing.
10 Denmark
contents
FEATURES 08 Alderney The charming Channel Island
10 Denmark Sandy beaches, fairytale castles and top-notch cuisine
17 In focus.... Marrakech Now with BA backing
18 Alicante Spanish tradition meets young and progressive in the Costa Blanca
08 22
NEWS 04 General News 07 UK & Ireland News
REGULARS 13
Talking Shop – Agent news and events 22 Egypt Speaks – Khaled Ramy Steve Hartridge, Editor 21
Publishing Director/Managing Editor: Alan Orbell • Publisher: David Clare • Account Manager: Lisa Merrigan • Group Editor: Jo Austin • Editor: Steve Hartridge • Journalists: Andy Hoskins, Julie Baxter & Laura Gelder • Creative Director: Matt Bonner • Senior Designers: Dan Franklin & Emma Norton • Designer: Anna Boultbee • Production Manager: Clare Hunter • Production & Reprographics Controller: Rachel Smith • Managing Director: Martin Steady • Selling Short Breaks & Holidays is published by: BMI Publishing, Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK • T: 020 8649 7233 F: 020 8649 7234 E:
enquiries@bmipublishing.co.uk • Whilst every effort is made to ensure accuracy, BMI Publishing cannot be held responsible for any errors or omissions ©BMI Publishing 2011. Some images ©
Istockphoto.com and
Bigstockphoto.com. Cover image courtesy of: VisitDenmark
21 48 Hours in... Djerba Tunisia’s rising Mediterranean star
www.shortbreaksholidays.com • May/June 2011 5
LAURA GELDER
HENRIK STENBERG
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