Selling: Well Being
Toned in to the market
Following the worldwide success of its EasyTone trainers and clothing line, Reebok has developed two fun, exciting and challenging fitness equipment products to add to its toning family: the EasyTone Step and the TrainPod.
R
eebok has added two new fitness accessory products to its line of toning accessories, which are designed to make getting healthy and into shape ‘fun, exciting and challenging’.
The EasyTone Step is designed as a total body workout to help tone and tighten muscles. Using the same air transfer technology as Reebok’s
The Reebok step has been around since the late 1980s and is the
most recognised fitness accessory in the Reebok portfolio. Almost every gym in the country will have a step, and step classes. Dr Phil Hodgkins, the product developer behind the creation of the new kits predicts that, “the EasyTone Step is set to shake up the world of step toning and fitness, making the traditional workout even more rewarding.
“It is perfect for toning and strengthening your core along with working the rest of your body’s key muscle groups with exercises such as press ups, lunges and dips,” he says. “Why not use EasyTone trainers when using the EasyTone Step for an even further challenging workout.”
EasyTone trainers, the integrated balance pods below the step platform have been engineered to create natural instability to force muscles to adapt and encourage toning. The result is a challenging, yet extremely rewarding and beneficial fitness experience, Reebok says.
Reebok says the EasyTone Step features a compact platform design and an adjustable air- flow valve to alter resistance for each workout. The EasyTone Step helps improve balance and core muscle stability; works the whole body, especially legs; tones biceps, triceps and core muscles; enhances hamstring flexibility; and develops hip adductors and the gluteus maximus.
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www.sgb-sports.com
The Reebok TrainPod has also been designed to provide a fun, enjoyable and challenging workout. Reebok says the TrainPod is versatile, compact and light.
The workout possibilities are described as ‘endless’, but the main benefits are listed as: standing balance exercises, standing cardiovascular exercises, crouched balance exercises, plank, press ups and core toning exercises Dr Hodgkins says: “There really isn’t anything like the TrainPod currently available on the market. It’s a completely new and innovative piece of fitness equipment which we at Reebok are extremely excited about.
“The idea behind the TrainPod was to create something that will work and train your core in the most effective way, whilst also being able to exercise the rest of your entire body due to its hugely versatile workout options.” Both the EasyTone Step and TrainPod are available to order now through RFE International, and will be in-store from September.
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