Cover Story: UFC
Q&A with UFC
1. Tell us about the Ultimate Fighting Championship as a brand?
The Ultimate Fighting Championship is the fastest growing sports organisation in history. UFC athletes use the most effective aspects of boxing, Olympic wrestling, taekwondo, karate, jiu-jitsu and kickboxing in what has been called the most exciting sports event in the world. UFC programming is enjoyed by millions of fans across Europe; UFC live events hold box offices records across the world and are watched in over 140countries in half a billion homes worldwide.
2. What are your biggest selling products?
With a powerful fitness component to the UFC lifestyle, the UFC’s best selling products include training and fitness equipment, sweat shorts, pants and hoodies, t- shirts and lifestyle apparel and the best selling UFC Undisputed THQ video game series.
3. What new products do you have planned for the future?
The UFC will be unveiling a new range of training clothing, including compression clothing and mouthguards along with an eagerly awaited fitness training video game with THQ, a Ultimate Fans’ Guide with Carlton books, gift production, training bags and stationery in the near future.
4. What will be the biggest selling products over the next 12 months?
The UFC expects the new training video game, the book, the new lines of clothing and fitness equipment to be the hot productions of the next 12months.
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5. What value-added services do you offer retailers?
The UFC has over 5million ‘likes’ on Facebook, over 2million followers on Twitter and a powerful website with 6million unique per month, and all of this social media muscle supports point of sale initiatives. The UFC offers fighters signings and public appearances – which have draw in excess of 800 fans in the UK – as well as PR support and point of sale signage and window posters to retailers.
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