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Hello and welcome to your new look Student Focus! To coincide with the launch of ABE’s new QCF qualifications, and an update of the ABE brand, we have taken the opportunity to refresh the look of your magazine.


University news


Improving by degrees


Student Focus rounds up the range of courses that are available to ABE qualification holders at universities around the world


Glyndwr University, UK ABE Certificate holders in Business Management,


Financial Management, Human Resource Management and Marketing will be given entry into Year 1 of the following undergraduate business courses:


n BA (Hons) Business Management n BA (Hons) Business Accounting n BA (Hons) Business Marketing


ABE Diploma holders in Business Administration or Business Management will be eligible to be admitted onto the following degrees with 120 credits:


n BA (Hons) Business Management n BA (Hons) Business Accounting n BA (Hons) Business Marketing


Continued overleaf studentfocus Contents


University news Education news My ABE


Study tips


Special feature Prizewinners Country visits ABE news


Final thought


Page 03 Page 06 Page 08 Page 10 Page 13 Page 18 Page 22 Page 26 Page 30


Jon Swindell – Managing Editor. Hannah Ormiston – Assistant Editor.


Published by: The Association of Business Executives, 5th Floor, CI Tower, St Georges Sq., High Street, New Malden, Surrey KT3 4TE. Tel: +44 (0)20 8329 2930 Fax: +44 (0)20 8329 2945 Email: info@abeuk.com Web: www.abeuk.com


Advertising sales: Media Shed To advertise please contact Ian Carter Tel: +44 (0)844 858 4852 Email: info@media-shed.co.uk


All advertisements are accepted subject to ASA guidelines. The Publisher cannot be held responsible for the accuracy of information contained in the advertisements and does not enter into disputes on behalf of third parties.


Design and production by: Cambridge Publishers Ltd, 275 Newmarket Road, Cambridge CB5 8JE Tel: +44 (0)1223 477411 Fax: +44 (0)1223 327356 Email: info@cpl.biz Web: www.cpl.biz


Cover Image: Lifepix Photography www.lifepix.co.uk


You will notice that we have retained many of the old features, including study tips, university news, education news and ABE news, but we have introduced a new section called ‘My ABE’. This section replaces the previous ‘Viewpoint’ section and gives students a chance to tell their story through a set of interview questions. If you would like to share your experiences of studying an ABE qualification, please contact me at: publications@abeuk.com


In order to bring you expert opinion from the professional world, the special feature section will contain advice and guidance from an individual or organisation who is a specialist in a particular field. For example, in this issue we have an article entitled “Presentation Skills Survival Guide” from Jennifer MacKay at Jump Training. We end the new format with a ‘Final thought’ section which will provide a light- hearted finale to the new magazine.


We hope you enjoy your new Student Focus. Happy reading!


Jon Swindell, Editor


studentfocus A MAGAZINE FOR ABE STUDENTS


| MAY 2011


| PAGE 3


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