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Presentation survival skills guide

By Jennifer MacKay

Public speaking is daunting at best, completely terrifying at worst, but to succeed in business you need to master the art of giving an effective presentation.

Like it or not we are judged on how well we present. A good presentation gets you noticed, raises your profile and afterwards makes you feel fantastic. A poor presentation is quickly forgotten, along with the presenter.

Presentation skills are just that, a skill like any other. With a little bit of know-how and some dedicated practice everyone can shine at giving presentations. When we look at all the

benefits of being a good presenter, it is well worth the extra effort.

Here we focus on seven steps to help you unlock your presentation prowess.

STEP ONE: What is the purpose of your presentation?

Resist the temptation to start writing immediately and instead ask yourself: ‘What is the point of my presentation?’ A

lot of time and heartache can be saved by getting clear about the objective. To do this, review the brief and ask yourself:

n What topic am I presenting? n What is the purpose of the talk? (To present research, pitch an idea, ask for money, etc.)

n What is my key message? (What is my main theme?)

n What is my aim? (What do I want to achieve?)

n How much time do I have?


| MAY 2011

| PAGE 13

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