Partnerships Image courtesy of ADP.
Other areas of co-operation include
shared marketing campaigns, the pooling of resources such as offices and staff, while private sector companies already have the development land required to make the project work, says John Rakolta Jr, president of Michigan-based Walbridge and until recently co-chair of ADC. “Apart from a few zones the county doesn’t have the land needed, it is the private sector that owns the land; it is also the ingenuity the private sector brings; we want to create private jobs, not government jobs. Put simply you must have a product or a service people want to buy, its pretty esoteric, and private companies understand that dynamic,” says Rakolta.
Meanwhile in Paris, a powerful group of public and private bodies have also come together to develop a European equivalent of an aerotropolis around Paris Charles de Gaulle Airport (CDG) and Le Bourget Airport and promote the Greater Roissy region as a good place to do business. While CDG is already a major global passenger hub, the leading cargo airport in Europe and is responsible for 95,000 jobs
GLOBAL AIRPORT CITIES
directly and 300,000 indirectly, operator Aéroports de Paris (ADP) is keen to transform some 250 hectares of land reserves on CDG, and Le Bourget airports into real estate projects. BUt wider land reserves are available between the two airports. There are already significant clusters of high-tech and cargo companies operating in the area. Two groups are involved in promoting
the Paris and Roissy regions: wilthin Ile de France Regional Development Agency, the task of which is to promote the whole Paris region, Hubstart Paris, covers the greater Roissy and Le Bourget area, and contains over 20 public and private players, including ADP, Air France, the Paris Chamber of Commerce and Industry and Aerotropolis Europe, with 12 public and private members, including FedEx, Led Grand Champs, Parc Mail and the Roissy Paris CDG World Trade Centre, promoting the wider Paris region. In January, the two groups took the historic step of forming an alliance to promote the two regions more effectively. The alliance will result in cross
membership, shared initatives and a pooling of resources in international marketing, a
crucial area for success says Vincent Gollain, head of Hubstart Paris. “The objective is to work together in order to promote the region more effectively, the Paris airport area is a very large area and we are working together in order to facilitate it as a favoured venue for new companies, new public activities and infrastructure projects,” says Gollain. A good example of the kind of
collaboration this alliance can foster came earlier this year, when key members of Hubstart Paris and Aerotropolis Europe exhibited together in Cannes for MIPM 2011, one of the biggest real estate events in Europe. “I was surprised how effective it was, I was not sure we could present a common message but because of our strong partnership I think we convinced some real estate companies to evaluate possibilities of coming to our region. We could present a unified marketing pitch, with both public and private input,” says Gollain. Hubstart Paris and Aerotropolis Europe will also be speaking as one at the Airport Cities in Memphis in April, no doubt this represents the start of a long-term partnership.
Issue 1, Volume 5 29
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