Infrastructure
acquisitions – or will growth be organic from now on?
MH: At the time of writing, ADC itself is the subject of a planned acquisition by Tyco Electronics and, after the expected close in late 2010, we believe the combined strength of the two companies will enhance what we have to offer into the global data centre market.
DCS: Geographically, has ADC KRONE any plans for expansion, or is its reach all that could be hoped for?
effectively. And, in the process, maintain our leadership in the passive infrastructure space.
DCS: Specifically, how can ADC KRONE help to address key customer pain points/ hop topics, such as Virtualisation, The Cloud, Convergence, Data Management, Tiering/Lifecycle management and energy efficiency?
MH: Convergence places greater data demands on the network and we feel that we can help customers through the cabling and infrastructure technology that we provide to support higher and higher bandwidth, as well as through intelligent design of the passive infrastructure.
Similarly, in terms of energy efficiency, careful deployment and design of the physical infrastructure can have a positive impact, particularly through consideration of how airflow is managed around the data centre.
For market developments such as virtualisation, the cloud, data management and tiering/lifecycle – our products are essentially neutral in regards to these applications. All these generally drive or are driven by
the growth in data transmission and ADC KRONE’s philosophy is to design products that are capable of managing the anticipated increase in data transmission demands well into the future. A customer can expect that all our products installed today to outlast all the other active equipment installed at the same time in the data centre.
DCS: Is ADC KRONE ‘just’ a cabling company, or is it evolving into other technology areas that are key to the data centre?
MH: We obviously don’t like the term ‘just a cabling company’ as this can lead to the kind of thinking and risks that we are warning against in terms of the potential neglect of a critical element of the data centre build. A data centre owner needs to plan for a data centre’s cabling infrastructure to last for ten years or more and support several generations of changes in active technology. There is, therefore, a lot of investment dependent on cabling infrastructure - so it needs to be done intelligently.
DCS: The acquisition ‘season’ seems to be firmly upon us, can we expect to see ADC KRONE making any
22 | DATA CENTRE SOLUTIONS |
www.datacentresols.com
MH: ADC KRONE already has significant global reach and much of our focus is on growing market share in fast growing geographies, as evidenced by our acquisition of Century Man Communication in China in 2007.
DCS: Similarly, is ADC competing, and succeeding, in all the significant industry sectors, or are there areas that can be grown?
MH: We do compete across all sectors as our products are neutral to the verticals involved. There’s always room for growth, but ADC KRONE’s reach is broad across industry segments.
DCS: Can you provide details of the various alliances ADC KRONE has right now – and what each of these bring to the data centre market?
MH: ADC KRONE is a Cisco technology partner for 10 Gigabit Ethernet copper technology, which provides customers with a level of assurance with regards to interoperability between our products and Cisco products in the data centre
We also have a relationship with APC, which allows us to develop solutions for both the cabling infrastructure and
Winter 2010
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