Infrastructure
‘Just cables’ or mission-critical connectivity?
DCS talks to ADC Krone’s Mansel Healy about passive infrastructure. The trend is to pack more and more connections, into a smaller and smaller space, and this has led the company to evolve its managed density approach – striking a balance between the need for more and more connections and the inevitable moves, adds and changes that are part of the data centre lifecycle.
DCS: In today’s competitive data centre landscape, how would you position ADC KRONE right now – in general terms?
MH: We feel that one of the key elements of the data centre build – the passive infrastructure – is often one of the most neglected areas. Viewed by many as ‘just cables’, we are convinced that this part of the infrastructure cannot be ignored – it’s absolutely critical to everything being connected and working together well and we’re positioned very clearly in this space as one of the world leading experts in passive infrastructure based on, and backed by, our experience and involvement in a great number of data centre installations globally.
DCS: More specifically, how do you see ADC KRONE’s working with the crowded landscape of the telco providers, the managed service providers, the networking vendors and the Channel?
MH: Our customers are the data centre owners and operators – be they telco providers, managed service providers, hosting companies,
Winter 2010
enterprises – it doesn’t matter to us. As the owners and operators, they are all our customers. In terms of the equipment vendors supplying this market, they are all potential partners for us in developing solutions for our customers in the areas where they have greatest concerns – for example: reduction of energy or managing density in the data centre. The channel to the customer is a critical part in getting those solutions to market – so we see ourselves working with channel partners to make sure that the end user doesn’t just have the right product, but gets it in a timely manner and delivered in the right way.
DCS: And what advantages does ADC KRONE bring to the data centre market, bearing in mind the company’s background to date?
MH: We see ourselves as being unmatched by anyone in terms of our knowledge and expertise in that passive infrastructure element of the data centre build, and we can back that up with our experience in multiple data centre deployments around the world with enterprises, carriers and other data centre service providers. Our global footprint also means that
anyone working with ADC KRONE is able to get exactly the same design and support right across the globe.
DCS: And are there any ‘missing’ areas that the company plans to address to increase its presence in the data centre market, moving forward?
MH: ADC KRONE continually invests in product development and we believe that there are gaps in the market that can be filled to give data centre owners a better return on their active equipment investment and to help them with efficient management of their passive infrastructure. Look for ADC KRONE to introduce new solutions over the coming year that will address our customer’s most pressing needs in their data centres and across their entire networks.
DCS: Please could you provide a brief overview of the company’s business strategy/objectives moving forward?
MH: We believe that there will be a gradual migration of the physical infrastructure away from copper and towards fibre – our strategy is to help our customers manage this migration
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