Local luxury at Loyola Flats
Student management team opens guest house
H
ow many other 22-year-olds get the opportunity to run their own busi- ness?” says Chris Roby, a Loyola senior.
The business is the Flats at Loyola Station, a guesthouse the University recently opened near the Lake Shore Campus, and the opportunity for students is the experience of running and managing it. The idea for The Flats sprang from an MBA
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entrepreneurship class last winter. The students wanted to test the viability of turning a 10-unit residential build- ing into a high-end guesthouse, open for short and long
stays, run and managed solely by undergraduate students. Feasibility research revealed that The Flats could become not only the first undergrad- uate student business at Loyola, but the first of its kind in the nation. Only six months later, on July 22, 2010, The
Flats opened its doors. The program’s student team consists of nine juniors and seniors from various schools and majors who are receiving hands-on training in running a business as well as course credit. “It has truly been an experiential learning experience, as I have used everything I learned
in my advertising and public relations courses to promote and market a small business,” says Roby. A political science and advertising and public relations major, Roby is responsible for marketing and communication for the Flats. He manages a team of three other students who control the Web site and all promotional materials and work with University Marketing and Communication to gather media attention. They also seek feedback from guests and strategically plan the ongoing marketing campaign. As a result of the experi- ence, Roby, who plans to attend law school, has narrowed his focus to intellectual property law in order to help future entrepreneurs achieve their aspirations.
Walter Smithe Furniture donated furniture to Loyola’s first student run and managed business, The Flats at Loyola Station, at cost. This generous donation has allowed the student leadership team to outfit the guesthouse in luxurious fashion, creating 10 uniquely themed units.
UPDATE Construction projects revitalizing campuses
Loyola is constantly assessing and improving its facilities and cam- puses in order to offer the best edu- cational experience possible. Many projects are planned, and many are under way or close to completion. Here are a few highlights.
Corboy Law Center: Renovations for 13th and 14th floors starting May 2011 • Mundelein Center: First-floor café complete and all six elevators operating, entire renovation complete in Aug. 2012 • Inter-collegiate Athletic Center: Under construction, final completion and occupancy in Feb. 2011 • Cuneo Hall: Starting construction Jan. 2011, completion May 2012 • Damen Hall: Structural demolition complete Dec. 2010 • Gentile Center: Interior renova- tion May 2011 – Dec. 2011 • JFRC: Information Commons and central plant complete in Jan. 2011 • Cuneo Museum: Pavilion construction began Oct. 2010, completion June 2011.
FALL / WINT ER 2010
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