A Real-Life Party Planning Guide (Rebecca Kracke Gordon) TO ORDER:


DIRECT & U.S. ID WHOLESALE ORDERS: Hachette Book Group Three Center Plaza Boston, MA 02108 Call toll-free in U.S.: (800) 759-0190 Fax toll-free: (800) 286-9471


FOR INTERNATIONAL ORDERS: Hachette Book Group International Department 237 Park Avenue, 15th Floor New York, NY 10017 United States Call: (212) 364-1325 Fax: (212) 364-0933 E-mail: international@hbgusa.com


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SPECIAL SALES: For more information regarding discounts to corporations, organizations, non-book retailers and wholesalers, mail-order catalogs and premiums, contact: Time Home Entertainment Inc. Special Sales Department 135 West 50th Street, 11th Floor New York, NY 10020 Call: (212) 522-8282 or (212) 522-3985 Fax: (212) 522-1152 E-mail: Tom_Mifsud@timeinc.com


COUNTLESS TIPS AND TRICKS FOR PUTTING IT ALL TOGETHER from the original Half-Hour Hostess, Rebecca Gordon (shown above left), and the experts at Southern Living. Rebecca shares her philosophy on casual but stylish entertaining with dozens of tips from easy, affordable ideas to new uses for everyday items.


FUN, FESTIVE AND FAST GATHERINGS let you throw out the idea of traditional—and sometimes stressful—entertaining. Instead of the fussy parties expected in an entertaining book, Half-Hour Hostess provides ideas for quick and casual get-togethers that make guests feel special even though you haven’t spent too much time—or money.


EVERY RECIPE READY IN 30 MINUTES OR LESS, taking a cue from the quick and easy recipes in Southern Living magazine


FAST AND FABULOUS DECORATING AND TABLETOP IDEAS from the Southern Living entertaining experts. Not only does this book provide quick, easy, and yummy recipes, but it also provides plenty of ideas that will make any party feel like it came straight from the pages of Southern Living.


HANDY COOK AND PREP TIMES ON EVERY RECIPE the cook can plan her schedule to minimize time in the kitchen and maximize time with family and friends.


WITH A PHOTOGRAPH–OR TWO–ON EVERY SPREAD, every turn of the page is as much fun to look at as it is to use. Seeing just what the recipe or decoration will look like will help anyone host a “half-hour” party in style.


MARKETING PLANS • Pitching national and regional broadcast outlets including national morning shows with contributing Editor Rebecca Kracke Gordon


• National print publicity campaign:


metropolitan dailies, wire services and syndicates • Advertising targeted in Time, Inc. publications including Southern Living Editorial feature and coverage


•


planned for Southern Living in Spring/Summer • Videos/galleries on myrecipes.com and southernliving.com • Targeted email campaign at launch


SPECIFICATIONS: Category: Cooking/Entertaining Release Date: April 6, 2011 Pub Date: April 26, 2011 Price: $24.95 U.S. / $28.95 CAN Format: Flexi-Bind ISBN-10: 0-8487-3440-8 ISBN-13: 978-0-8487-3440-4 Trim Size: 9” X 10” Pages: 276 Photos/Illus./Misc.: 150 Full-color Photos


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