News
Intersport launches Reward Card A
s part of its customer relations strategy, Intersport has introduced a loyalty card for its members.
The card is designed to allow Intersport’s members to develop closer relationships with their customers and stimulate sales through increased promotional activity. The Club Card will also provide a platform for communication and gives retailers the flexibility to tailor Intersport’s marketing and promotional offers to their own local needs. It will also enable them to link to Intersport’s national campaigns and promotions, for maximum exposure.
The Reward Card will run in conjunction with the buying group’s new quarterly brochures launching in Spring 2011. Each brochure will have a different sport focus – the first of which will be running, toning and fitness. Intersport say that the customer data captured through the Reward Card programme can be used to target retailers with the right brochure. “One of Intersport’s guiding principles is to offer a level of marketing support that a member could not reach alone,” comments Susan Herbert, marketing and communications manager. “This principle stands at the heart of the company’s ethos and the scheme has been devised for our membership to give them a greater power of communication and benefit from the Intersport brand identity and awareness.”
www.intersport.co.uk
Aqua Sphere launch Triathlon wetsuit A
qua Sphere is launching a Triathlon wetsuit with performance enhancing technologies that claims to help swimmers perform better. The Phantom, launching in February is the result of in-depth research on stroke mechanics, human kinetics, hydrodynamics and general functionality. By examining what makes good swimmers fast, the company has developed three technologies supported by the science of swimming that claim to improve a swimmer’s strength, flexibility and power.
For improved posture and streamlined body position, a Core Power System (CPS) features an integrated wrap-around Velcro brace to stabilise core muscles. This, Aqua Sphere says, allows swimmers to generate more powerful hip rotation, increase range of motion in the shoulders and lengthen arm extension, for greater power.
New Bio-Stretch Zones have been incorporated for increased flexibility at specific points along the sleeve and shoulder to minimise resistance during the pull phase, saving energy. For extra power, an Auto-Positioning Sleeve with a strategically placed 5mm thick band is positioned above the elbows to ensure that the swimmer’s arm is in the optimal position. Constructed using 5mm panels through the core, waist and legs, the wetsuit has assymetrical HydroGrip power panels on the forearm, internal
wrist gaskets, quick release ankle transition panels and an extended length reverse zipper. It’s available in stealth black/green and retails at around £539.99.
www.aquasphereswim.co.uk
O
Odlo launch interactive information towers
dlo has teamed up with interactive media company BrightSign, to take its specialist merchandising philosophy and consumer education one step further by showcasing a new range of performance cycling undergarments. Customers can explore the products’ new padding technology via a combination of audio-visual presentations, touch screen interactivity and barcode scan facilities in specially designed information towers which incorporate shelving units.
Specially designed price tags allow customers to scan barcodes to learn key facts and benefits of the clothing and technologies used. Customers can also browse through the ranges via a touch-screen display. The towers will roll out to retailers from May.
www.oldo.com
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