International Labmate
Display Advertising Rates 2011 1x
Type
A3 Page (Tabloid) A4 Page
1/3 A3 Page 1/2 A4 Page 1/3 A4 Page 1/4 A4 Page 1/6 A4 Page Four Colour
£7,540 £5,925 £3,605 £3,335 £2,250 £1,795 £1,120 £995
3x
£7,170 £5,640 £3,435 £3,180 £2,145 £1,715 £1,070
Bonus Leads 6x
£6,810 £5,350 £3,270 £3,025 £2,040 £1,635 £1,025
In addition to leads generated directly from advertisements, International Labmate also provides lists of readers, ‘Buying Now and Buying in the Future’, who have asked us for complete product information. These leads are only available to advertisers in a particular edition.
Reader Questionnaire
When asked "How many people read your copy of International Labmate?” • 70% of respondents answered 1-4 People • 18% of respondents answered 5 -9 People • 10% of respondents answered 10-14 People • 2% of respondents answered 15+ People
Currency: pounds sterling (£)
Product Card Rates 2011 1x
Type
1 card display 2 card display 3 card display Four Colour
£1,910 £3,635 £5,260 £550
Over 30% of copies are read by over 5 people, this means over 47,800 additional readers see your products in International Labmate.
When asked "How do you request more information about adverts and editorials featured?”*
3x
£1,820 £3,360 £5,000
6x
£1,710 £3,280 £4,745
• 72% of readers went directly to the advertisers’ website. • 49% of readers emailed the advertiser directly • 32% of readers used the reader reply card • 18% of readers called the advertiser directly
• 32% of readers used Google to search for the advertiser after seeing them featured in International Labmate
Currency: pounds sterling (£) Make the most of your product cards
With a 2 card display, an advertiser effectively has 3 advertisements by using 1 of the backs of the cards as a third advertisement. With a 3 card display, the backs of 2 of the cards may be used to promote a total of 5 products.
Inserts & direct mail services available. See page 21 for more details.
“LMS Ltd have been advertising with International Labmate for many years now and we particularly enjoy the quality of the publications and the professionalism of the supporting team. Ensuring our product range reaches all quarters of the lab world is paramount and with the assistance of ILM we are confident of reaching the correct customer base.
” M.D. Jeal
General Manager LMS Ltd
www.labmate-online.com tel: +44 (0)1727 855574 fax: +44 (0)1727 841694 email:
sales@intlabmate.com
Also available in a digital version at:
www.labmate-online.com/ejournal/
3
Print media: Achieve your marketing goals • Build your brand • Engage your customers • Generate quality leads
When asked “How do you initially find out about new technologies and products first?”* • 73% of readers use trade magazines • 38% of readers use email newsletters • 46% use trade shows.
When asked “When purchasing products, what influences your buying decisions?”*
• 79% of readers suggested the most important buying decision was “after sales service”
• 70% of our readers suggested the next most important factor influencing their purchasing decision was “buying from a well known brand”
*Readers were able to select more than one option.
Contact details
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