International Environmental Technology
Display Advertising Rates 2011 European Circulation (34,405 Readers)
Type
A3 Page (Tabloid) A4 Page
1/2 A4 Page 1/3 A4 Page 1/4 A4 Page
1 Card Display Four Colour
1x
£5,995 £5,395 £2,995 £2,350 £1,895 £1,550 £995
3x
£5,895 £5,195 £2,795 £2,150 £1,695 £1,450
Celebrating over 20 years of introducing environmental suppliers to the marketplace Reader Questionnaire
6x
£5,695 £5,050 £2,650 £1,950 £1,595 £1,350
International Environmental Technology has recently surveyed its readers to see how they respond to your advertisements and editorials within the journal.
When asked "How many people read your copy of International Environmental Technology?”
• 75% of respondents answered 1-4 People • 16% of respondents answered 5-9 People • 6% of respondents answered 10-14 People • 3% of respondents answered 15+ People
Over 25% of copies are read by over 5 people, this means over 46,000 additional readers see your products.
When asked "How do you request more information about adverts and editorials featured International Environmental Technology?”*
Currency: pounds sterling (£) United Kingdom and Ireland Split Run (10,858 Readers) Type
A3 Page (Tabloid) A4 Page
1/2 A4 Page 1/3 A4 Page 1/4 A4 Page
1 Card Display Four Colour
1x
£2,095 £1,795 £1095 £995 £795 £695 £425
3x
£1,995 £1,695 £995 £895 £775 £675
6x
£1,895 £1,595 £895 £795 £725 £625
• 66% of readers went directly to the advertisers’ website. • 52% of readers emailed the advertiser directly • 24% of readers used the reader reply card • 25% of readers called the advertiser directly
• 37% of readers used Google to search for the advertiser after seeing them featured in International Environmental Technology
When asked “How do you initially find out about new technologies and products first?”*
• 75% of readers use trade magazines • 36% of readers use email newsletters • 46% use trade shows.
When asked “When purchasing products, what influences your buying decisions?”*
• 78% of our readers suggested the most important factor influencing their purchasing decision was “buying from a well known brand”
*Readers were able to select more than one option. Currency: pounds sterling (£)
Inserts & direct mail services available. See page 21 for more details.
“GfG is one of the fastest-growing gas detection manufacturers in the world, and we are continually bringing new, innovative products and concepts to the market. As such, we find that IET’s increasing readership in all our major markets, world-wide, and emphasis on high quality technical content means that IET is an increasingly important media partner for GfG.”
Gavin Boorman GfG Europe
www.envirotech-online.com tel: +44 (0)1727 858840 fax: +44 (0)1727 840310 email:
info@iet-pub.com
Also available in a digital version at:
www.envirotech-online.com/ejournal/
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Print media: Achieve your marketing goals • Build your brand • Engage your customers • Generate quality leads
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