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Contents iNTERVIEW 19


FEATURES 22 ❘ Cover story


Innovation in packaging can result in huge savings for businesses. But, as David Burrows reports, customer consideration remains a key factor – and the best environmental solution sud- denly becomes the worst if the product remains on the shelves


26 ❘ Biofuels


Legislation has placed the UK ahead of the curve in pushing forward the sus- tainable business agenda. And, says Dr Keeley Bignal, in the biofuels industry it’s lead to significant accountability and turnover too


29 ❘ BITC winners


Three very different companies have been rewarded for their commitment to the sustainable agenda in the Business in the Community awards. Maria Gray explains why


30 ❘ Performance 12


THIS MONTH’S CONTRIBUTORS


David Burrows


Author of this month’s cover story, David is an experienced environ- mental journalist who specialises in waste and food-related issues. David has a degree in agriculture and has also worked for Defra and WWF >p22


INFORM 07 ❘ Carbon Reduction 08 ❘ Corporate Strategy 10 ❘ Resources 11 ❘ Finance 12 ❘ Built Environment 14 ❘ Market Intelligence COMMENT


Dr Keeley Bignal Keeley is carbon and sus- tainability reporting man- ager at the Renewable Fuels Agency. Her background is as an environmental scientist with a particular interest in air quality and climate change issues >p26


09 ❘ Peter McManners SB’s regular columnist explains why we all need to understand the nature of the Sustainable Revolution


11 ❘ Michael Townsend


The founder of Earthshine Solutions on how the Global Research Project’s new website can bring businesses together to meet the sustainability challenges ahead


30


Together the laundry industry and consumers can make a huge difference in reducing the impact that the washing of clothes has on the environment. Keith Rutherford explains how


LEADERS 17 ❘ Noble Foods


The UK’s largest supplier of eggs and egg products is leading from the front by teaming up with NQA and setting new environmental standards across its busi- ness. Plus, Westbury Street Holdings and Unilever


INTERVIEW 19 ❘ Frederic Hauge


Norway’s legendary green warrior and founder of Bellona tells Erik Jaques about why he’s now happy to work with industry to find solutions for envi- ronmental malpractice


BACK PAGE 32 ❘ Tracker 34 ❘ Diary 35 ❘ Notes from Selsdon


Sustainable Business | October 2010 | 5


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