editorial guidelines 5. Drawing the piece together
Try not to just summarize the main points. But if it’s well written, the reader should retain them anyway. Far better is to say what you plan to do next, or what the impact of your work will be. Looking forward is a good way to sign-off.
6. General writing style
The style does not want to be to dry and plod along. It’s better to carry your reader at a good pace, and the best way to do this is to use an active style.
For example, avoid:
AFM data was acquired, and subsequent analysis determined that the surface had a roughness of around 1-2 nanometers. Instead, write along these lines:
AFM measurements revealed a surfaces roughness of 1-2 nanometers. Wordcount, files types and other bits of housekeeping
The text should be sent in Microsoft word format. Include a headline, and then a standfirst – one or two sentences that together tell the reader the key achievements that will be covered in the feature, and why they matter. The main text comes next, followed by the figure captions section. A further reading section can be included, but please keep this list to an absolute minimum.
Do not include a long list of references. In terms of word count, aim for 1750 to 2500 words.
Images can make or break an article. If there are really eye-catching then they will stop a reader as they flick through the magazine, and get them to read the piece. Graphics should not be an afterthought – think about what images, diagrams and graphs could really improve the feature.
Artwork should be sent in .tiff or .jpeg format.
If you have any other questions, please don’t hesitate to ask. firstname.lastname@example.org email@example.com
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