China
Tony Zhou (left, pictured with business partner Boudewijn Heeren) is managing director of Inspirees International, which represents Western publishers in China and Chinese publishers in the West
foreign publishers is still quite high for Chinese customers, who fi nd themselves not strong enough to negotiate the price with foreign publishers. Chinese researchers can’t easily access all the information needed, especially that from smaller publishers. Foreign publishers will have to be more
Market access is the biggest challenge for foreign publishers in China. The publishing industry is still a protected area in China and even private Chinese companies have not been able to register as publishers. Foreign publishers and book sellers are not allowed to sell foreign publications directly to the market. This limits the business development of foreign publishers in China. However, at the end of 2009, the Chinese government lifted the restriction for Chinese private companies; it is only a matter of time before the Chinese market becomes more accessible for foreign publishers too. The cost of publications and databases from
fl exible to succeed in the Chinese market, and it is important to have a good local team present in China. Discussions at governmental level will also help to open the Chinese market more. The demand for foreign scholarly publications and database will further increase. Ebooks and the mobile internet will also create opportunities for foreign publishers with great content. Teaming with a local company in China for local product development is a key to the success for mobile internet business. Currently, interest in the West from Chinese publishers is more government-driven than commercial driven. For Chinese publishers, the lack of original content (especially in
the academic fi eld), the size and not being international are the biggest challenges. For this reason the Chinese government is consolidating the publishers into several publishing groups in order to compete in the international arena in the future. More and more Chinese publishers will seek collaboration with foreign publishers, which will also create great opportunities for foreign publishers. I anticipate that foreign publishers will see
more growth of their business in China but the competition will also increase. They will develop more local products for the Chinese market. Foreign publishers will also become more active in acquiring Chinese authors and editors as R&D in China will increase quickly in the coming years. Print-on-demand will be used by more Chinese publishers who are becoming more cost-sensitive. Within fi ve years, China will open its publishing market, with several big Chinese publishing groups able to compete at an international level.
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