Automotive Design
A selection of warm and rather light colours with fine to very fine effects combined with cool silver tones and blue hues make up the main colour directions. In addition, the ‘new neutrals’ have emerged here – cool, greyish beige and brown tones, along with the further development of white with a higher percentage of grey. Solid colors as well as exquisite effects are on equal footing in this world. Pastel colours, both with a high percentage of white as well as significantly chromatic, can be found along with finely tuned natural tones of brown and blue. These tones are the harbingers of an intelligently designed mobility of the future. l Clearly Repeated. Today, innovation is essential. When it comes to mobility, it is also imperative to focus on making intelligent use of resources and bridging distances efficiently. Small cars and electric cars will vitalise the cityscape. Thus, there is no room for special effects in this trend world. The colours have to work everywhere and at all times. From this, the new ‘bold solids’ have developed, which will characterise the narrow roads of the future. Aside from the well-known, urban colour context of greys and silvers, these colours represent the high functionality of a ‘here-and-now’ mentality that has nothing to hide. Everything is solid. The palette ranges from a strong grey-
blue to powerful red tones and vibrant yellow and green. These primary colours are complemented by greyish beige and skin tones. Surfaces in dense urban structures are both high gloss and mat. l Discrete Dubbing. Contrasts in this trend world set the tone; they redefine spaces, change perspectives dramatically and play with surprising effects and distorted proportions. This is all about the carefully calculated magic of dark and metallic tones. The depth of the colour, the radiance of effects and the viscosity of the liquid effect all make for particularly effective OEM paints. The boundaries of popular colours such as black, blue
and silver are redefined through extreme effects such as clear colour travel and colourful inclusions.
Fig. 2. Colour designer Mark Gutjahr demonstrates how ecology and technology fuse to show how warm and cold colours dominate.
In addition, superfine silvers with a mat clearcoat create nearly haptic impressions. l Harmonious Irregularities. Along with all the changes of the era of ecology, the adventure of the future, doubts, questions and an undefined fear of the unpredictability of everything new, humans need normality. We have to define this new normality: Balanced colour depths and well-dosed effects ensure that this trend world is in a safe state. These colour codes are brown and blue tones that are not
bound to tradition and nevertheless tie in with the familiar. A collection of earthen surfaces with rich colour depths, but also greyish nuances with a highlight of chromatic travel form the harmonious foundation of balanced normality. l
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Marco Benen is with BASF Coatings, Muenster, Germany.
www.basf-coatings.de
Silicone adhesives deliver improved performance T
echsil’s RTV silicone adhesives deliver improved performance and increased productivity for demanding automotive headlamp design. As designers push the boundaries of vehicle styling, and technology drives improved performance and smaller headlamps, the demands on key materials such as adhesives is increased. Techsil’s Business Development
Manager, Steve Morrow, has been working with a number of automotive manufacturers to provide solutions for design and productivity issues with vehicle headlights. In one case an adhesive was needed to bond the dissimilar substrates of the reflector and a polycarbonate lens. The adhesive colour needed to be black to match the reflector housing and it also
needed to operate in extreme high and low ambient temperatures. The versatile nature of RTV silicones allow the bonding of many different substrates; at the same time giving a long term level of elasticity that can cope with thermal expansion differentials over a wide range of operating temperatures. Another application is an electric car where they needed an adhesive to bond a glass lens to the ABS housing. The silicone
selected was clear and also fast-curing which enabled leak testing to be performed straight away. The company has decreased manufacturing time by 22 hours thereby greatly improving productivity. Constantly increasing demands on the performance of vehicle lighting means they need to be incorporated into more complex and compact packages. In addition to bonding solutions, Techsil offer a broad portfolio of products for lighting including LED encapsulants, thermal interface adhesives and lens materials.
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Techsil Limited is based in Bidford on Avon, Warwickshire, England.
www.techsil.co.uk
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