Automotive Design
Fig. 1. The boundaries of popular colours such as black, blue and silver are redefined through extreme effects such as clear color travel and colorful inclusions.
Eco craze triggers natural tone trend for automotive colours
Coatings’ designers introduce the trends for the cars on Europe’s roads of tomorrow. Marco Benen reports.
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n search of automotive colour trends of the future, designers are receiving a whole range of signals this year, including ecology, a shift in thinking, responsibility, urbanity, sustainability and new technology. Eva Höfli, BASF Coatings colour designer, said: “When we look at
the broadcast frequency of current and future-related topics, we can see that things are being sent nonstop.” This is why the name of the 2010–2011 European trend
collection is ‘Rauschen’ (German for ‘signal noise’ or whoosh). While many phenomena, such as the eco craze, have made their mark on colour trends for several years, ever smaller and more subtle tendencies are making their way in. For example, in the current BASF collection, these trends are being expressed via a larger palette of solid colours. “The latest car shows in particular have shown that
there is no getting around the topic of electromobility,” said designer Mark Gutjahr. These new vehicles utilise a changed language of form and material and thus also require a new colour palette.” Expanding the palette to include solid colours is particularly well-suited in this case. ‘Colours of the masses’, such as black, silver and grey, have
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also been affected by the noise in the world of colours. The spectrum of tints, effects and nuances is growing from year to year. Fusions of cool, technical silver with warm pastel elements help reach novel color ranges. Höfli said: “Our 2010-2011 collection redefines what is known and still has a number of surprises in store.” For the most part, the BASF colour designers identify four
significant trends, from which they filter the respective colour codes.
l Defragmented Apparition. Ecology and technology fuse to form this trend world in which warm and cold colors dominate. Environmental awareness has gained in influence. It is important not only to utilise ecological resources, but also to establish the effects their use has from an economic and social point of view. The search for new materials has given rise to intersections of technology and design, from which a trend world with high standards for design and technology has been created. In this trend world, efficiency meets individuality and performance meets personality. Defragmentation brings out new surfaces that seem impenetrable and dense.
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