connected world


Connected World


Not that long ago mobile was regarded as a complement to the greater broadcast industry; now it is an integral part of multi- platform broadcast solutions. Enter the Connected World


In the Connected World, consumers are experimenting. Using ever more diverse connected devices – from broadband-enabled TVs and STBs to notebooks, netbooks, tablets, smartphones and even games consoles – consumers are inventing new ways to find and consume media. Since 2008, “app stores” have been expanding the Connected World by enabling media brands to help consumers find compelling content for their mobiles phones. Apps are now being developed for other portable devices and even IPTV.


In the Connected World, consumers interact with broadcast programming.


In the Connected World, consumers can be mobilised to contribute to the creative process. The Connected World allows independent producers to reach consumers directly.


And, in the Connected World, Digital Signage provides new connections with consumers in retail, education, transport, stadia and entertainment venues. Bringing the popular IPTV, Mobile & Digital Signage Zones together under one roof in Hall 9, the Connected World will showcase the many new and exciting opportunities being created for the electronic media industry by IP, broadband and mobile distribution. At the heart of the Hall 9, the Connected World Hub will stage a series of free-admission seminars, presentations and Business Briefings to help visitors understand the implications and opportunities of the Connected World.


Three Armchair Revolutionary sessions will provide an introduction to the Connected


september 2010


World by examining the new landscape in which users - and not necessarily the traditional players - are beginning to set the agenda for tomorrow’s broadcast industry. The Connected World Hub is also the new home for IBC’s ever- popular Exhibition Business Briefings. Now in their fifth year, IBC visitors can learn from the experiences of companies that are already building businesses based on fixed and wireless broadband technologies, IPTV, Mobile and Digital Signage.


The Demo Stage @ The Hub will host demonstrations that illustrate how content is and will be managed, distributed and consumed across diverse consumer electronic devices in the new Connected World.


The armchair revolutionary A revolution is occurring in the broadcast industry. Enabled by the increasingly ubiquitous high bandwidth fixed and wireless networks, TV and video content is now being consumed all over the home. Arriving at set top boxes and other receivers, content is being delivered at acceptable levels of quality to state-of-the-art TVs, PCs, laptops, netbooks, media tablets, mobile phones, games platforms and portable media players. In a series of three 90 minute programmes over three days, the Armchair Revolutionary sessions will set out to examine the new landscape in which consumers - and not the providers - are setting the agenda.


Day 1: Connected Home basics: the Connected Home landscape today and trends for the future


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Chair/Moderator: Ian Volans, independent consultant. A keynote presentation will examine: What are consumers actually doing today? What regional and national differences – or similarities - exist in consuming TV content? What are the relative market shares of ‘Over-the-top’ VOD options such as iPlayer, Hulu or YouTube and IPTV-based pay TV? How much content is being viewed on mobile devices and how is that content getting to them? How do the actual usage trends compare with what the industry anticipated?


A panel of industry experts will debate what is likely to happen next.


Day 2: Enabling the Connected Home: the devices and networks that will shape the evolution of the


Connected Home Chair/Moderator: Joe O’Halloran, editor of C2M magazine. The keynote will look in more depth at the Connected Home ecosystem: What will the new Connected Home ecosystem look like? What types of devices are consumers buying and how are these being integrated within the new world of content


consumption around the home? What are the implications and opportunities for the broadcast industry?


Presentations will also explore the range of new alternatives to the television, the possible impact of next generation networks and the implications for content producers and providers.


Day 3: The business of the Connected Home: financial


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