broadcasters to take advantage of the flexible, integrated and streamlined IP network infrastructures that many telcos already have in place.

Network infrastructures of the future

Most video networks exist to generate revenue. The goal is to provide the necessary network infrastructure to reliably distribute content to the widest possible audience at a cost that enhances the bottom line. Now, when they are properly engineered and managed, IP video networks can deliver guaranteed Quality of Service (QoS), as well as low capex and opex. There are comprehensive and standards-based multi-channel systems for monitoring the integrity of transport streams. With the right products, telecommunications companies and broadcasters can agree upon and demonstrate SLA compliance, identify error sources, log intermittent error conditions while handling multiple protocols and combined signals. Additionally, remote, 24/7 monitoring can provide deep historical and real-time analysis and troubleshooting without any service interruption.

A look down the road

As always, evolving consumer needs and new technologies bring new challenges and opportunities. The advent of 3D is likely to change the landscape even more as the technology dramatically increases network requirements, and bandwidth costs spiral. Broadcasters and telcos need to work together to find solutions to the new challenges of 3D and other technologies as they play increasingly larger roles. Our world has gone mobile. As high-quality consumer video devices become even more popular and sophisticated, broadcasters and telcos will discover new requirements and opportunities for quality-controlled video transport. From HD, 3G and 3D to streaming video and video on demand, each new technological development brings with it risks and new opportunities to excel. When high-definition content acquisition and distribution is popularised-as the Web popularised content publication-which broadcasters and service providers will benefit? Those who fully appreciate the larger context of their business, and are too smart to be trapped within a narrow view of their value proposition, will prosper most.

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