right decision to qualify a source. According to Kashanipour, a pur-
chasing organization typically nets a 2% improvement in cost in a down economy. Since its purchasing reor- ganization two years ago, Navistar has performed four times better. “It’s not because we
slashed costs or beat up our suppliers,” he said. “We got true cost reduc- tion by taking waste out of the system.”
New Niche for Captive Metalcaster
For many years, fi nding
suppliers was a non-issue for Navistar. “The company used to
be totally vertically inte- grated,” Poland said. “Over
Pure Power Metalcasting Group utilizes simulation software on every new part and occasionally on pattern changes.
the years, it chose key strategies to outsource some parts.” Navistar has made an effort to bring
some components integral to the suc- cess of its clean emissions technologies back under its wing through the estab- lishment of Pure Power Technologies. Earlier this year, the
Waukesha metalcasting facility’s union signed a five-year contract, sig- naling a willingness to work with the company as it transitioned to a jobbing plant to remain in business. As a result, the facility is a key cog in Navistar’s clean emis- sions strategy, which entails reducing emis- sions produced by its engines by using a non- urea based in-cylinder solution and an exhaust gas recirculation (EGR) system. As part of Pure
nitrogen oxide (NOx) emissions produced in-cylinder through a method called Advanced EGR (exhaust gas recirculation). Other companies’ emissions control methods involve addressing NOx emis- sions after they have been formed in the engine. Navistar feels so confi dent about its clean emis- sion technology, which is featured in its MaxxForce® line of engines, it formed a new division focused on the technology called Pure Power Technologies. Within Pure Power Technologies are individual businesses that produce fuel systems, advanced valves, thermal management devices and complex castings. Pure Power Technologies also recently acquired a stake in an after-treatment company that makes a solid form of ammonia for fuel cells. “We don’t want to be just an assembler,” said Robert
N
Carso, director of marketing and global brand strategy at Navistar. “We want to be a leader, and in order to do that, you have to have core competencies in key technologies. Pure Power Technologies is really focused on that mental- ity and strategic path.” Pure Power Metalcasting Group, Waukesha, Wis., will
produce the complex castings used in engines featuring EGR technology, among other products. “We have these individual technologies that not only apply to our MaxxForce
engines but could be fuel systems or after-treatment for other customers in the marketplace,” said Houman Kashanipour, president of Pure Power Tech- nologies. “We wanted to pull all of this together, and that is why we came up with Pure Power.”
METAL July/August 2010 MetAl CAsting Design AnD PurChAsing 25 Pure Power Technologies was
created as part of Navistar’s strategy to produce clean emis- sions engines, such as this Maxx- Force model.
Profi ting on Clean Power
avistar’s current mission is to provide its North American truck customers a non-urea based in-cylinder solution to reduce emissions. It is the only truck engine manufacturer that is aiming to reduce the amount of
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