News
Global campaign for adidas miCoach app A
didas has launched a global marketing campaign for its miCoach mobile app. Central to the campaign, which introduces the adidas promise to “personally coach you to a Faster You” is a star-studded 60- second film featuring a number of sporting icons including David Villa, Andy Murray, Jonnie Wilkinson, Reggie Bush, Derrick Rose, Victoria Pendleton and Jessica Ennis. A muli-sports celebration of pre-season training and running, the campaign will roll out globally covering TV, print, point of sale, PR and social and digital media. The miCoach mobile app has different training plans to suit a range of sports, including running, basketball, football, tennis and American Football. Operating on GPS coordinates from the phone to track the run, it coaches in real time during the training session. Said to be the first app to offer sport-
specific workout plans, features include instant workout feedback with graphs and maps, ability to monitor, manage and analyse progress over time, while built-in GPS activates coaching over speed ranges. “MiCoach is coaching made simple, and we are proud to launch the miCoach app to enable all athletes to be faster for their sport,” commented Eric Liedtke, adidas senior vice president, global brand marketing.
www.adidas.com
Puma raises awareness for breast cancer
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uma has announced a new initiative using women’s soccer to raise awareness for breast cancer. In conjunction with its partnership with Women’s Professional Soccer (WPS), Puma is kitting out some of the best female players in the world in special Project Pink kits for five WPS matches. Puma has also created a range of Project Pink merchandise available for purchase this summer, continuing through to Breast Cancer Awareness month in October.
In addition the company is hosting a forum at
wps.pumafootball.com/projectpink, inviting consumers to nominate a breast cancer charity with non- profit status. The winner will receive a donation of 100% of the profits from the sale of Puma Project Pink products. The Project Pink merchandise is available on line and at selected stores and includes replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball and gym sack.
www.puma.com 8
Spearmark unveils Olympic merchandise
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pearmark International, recently appointed as a licensee for the London 2012 Olympic Games, has launched its range of merchandise, due to hit the shelves at the end of the year.
Produced for adults and children, the collection includes lunchware, tableware and drinks bottles. There will be Olympic, Paralympic, Team GB and Paralympics GB themes and designs. Some of the merchandise will also feature the two Olympic and Paralympic mascots, Wenloc and Mandeville.
“As the London 2012 licensing programme gathers pace we are experiencing a tremendous amount of interest in available licensing opportunities,” comments Simon Lilley, Head of licensing and retail, London 2012 Organising Committee. “We are very much looking forward to seeing the range of products as they develop.”
www.spearmark.com
Suunto heart rate monitors
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uunto has produced a new range of easy-to-use heart rate monitors. Designed to inspire anyone to get active and stay motivated, the M-Series feature a personal,
automatically updating exercise programme; suggested workout for the day; live guidance during workout with recovery recommendation and workout summary.
In a choice of four models, the Suunto M-Series is available in a wide range of language options and colourways including pink, fuchsia, turquoise, silver, gold and black. “The Suunto M-Series devises are perfect workout partners for anyone looking for additional motivation and guidance in an easy way,” says Ewa Pulkkinen, product manager.
www.suunto.com
SGB SPORT AUGUST 2010
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