News
BRITISH INNOVATION
EYEWEAR
Nike football takes precision to new heights F
ollowing extensive testing Nike’s new football makes its debut in the Premier League this month. The Nike Total 90 Tracer ball, developed together with the world’s premier footballers and teams, has been meticulously designed and engineered for unrivalled consistency, accuracy, touch and visual acuity, the company says. Following the Premier League, it will be played in Italy’s Serie A and Spain’s La Liga. “The world’s best leagues, federations and players demand the most innovative product on the market, that’s why our brief was very simple: to create the world’s best football,” said Chris Bond, Nike General Manager of Soccer Equipment. “As the game gets even faster and more competitive around the world, we’ve designed a product to exceed the demands of today’s players from the amateur to elite levels.”
Said to be the most accurate ball in the world, helping players hit their targets with consistency, the ball’s micro-textured casing is designed to regulate airflow equally across its surface, making it less prone to wobble and giving it a more direct, arrow-like flight. Testing at the Nike Equipment Innovation Test Lab showed that it’s also the most aerodynamically efficient ball in the marketplace, which Nike says, means that players use less energy when kicking the ball.
A unique five-layer casing and construction has been designed to improve touch for greater control and command while the Geo II configuration of the ball’s 32 panels evenly distributes pressure across the whole ball for a more consistent movement and the same response wherever the ball is hit, the company claims. For greater control and accuracy in shooting or passing, the micro-textured casing material of the Total 90 Tracer is designed to equalise the flow of air over the ball during flight, Nike says. For visual performance benefits, the Nike visual science team has incorporated a brightly coloured assymetrical graphic designed to capture peripheral vision and focus central vision more rapidly. Recommended retail price is £85.
www.nikefootball.com
Prince joins STAG R
SUNWISE. “
THE AWARD WINNING BRITISH BRAND”
HIGH QUALITY, LIGHTWEIGHT, EFFECTIVE, STYLISH, SAFE, PERFORMANCE EYEWEAR AT AFFORDABLE PRICES FOR EVERYONE, WHEREVER YOU PLAY.
acket Sports company, Prince has joined the STAG buying group as a new supplier. The company, which revolutionised the tennis market with its oversize racket, offers performance tennis, squash, badminton and racquetball products. Along with rackets and sports specific footwear, Prince has also recently re-launched its performance racket sports clothing ranges.
Distributed in the UK by Solo Sports UK Ltd, Bob Johnson, the company’s sales and managing director says: “ Solo Sports is very pleased to be associated with the STAG buying group. We have seen Ricky and Ward develop and expand the group and we are sure that the Prince brand should be a part of that development. This partnership with STAG with benefit both us and the STAG members.” Prince will be attending the STAG buying show November 21st and 22nd at the Cotswold Water Park. All STAG members will receive preferential terms and offers on Prince.
www.princetennis.com www.
stagbuyinggroup.com
Soleus Running launch UK watch range S
oleus Running’s new line of running watches is now available in the UK through selected specialist running stores.
The collection from the Texas based company, concentrates on providing a large viewing area and visual clarity and includes three different styles of running watches, the 10K, the 131 and the 262. Each design contains functions and features needed by runners of all abilities. There are also two heart rate monitors, the Surge X and the Surge, combining accurate heart rate readings with the functionality of a running watch. “Our strategy was to develop a running watch that provided the runner with all the relevant information, while keeping the experience simple,” said David Arnold, co-founder of the brand. “We weren’t interested in developing technologies that had no practical use during a run.”
www.soleusrunning.co.uk
www.sunwise.co.uk
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