News ON THE WING
Mizuno Ignitus demand outstrips supply Following its World Cup success, sales of the Mizuno Ignitus boot have soared making it one of the most talked about boots of the tournament, the company says. According to Mizuno, the boot has sold 70,000 pairs in Japan alone since the start of the World Cup and demand is so high that many retailers have sold out and are unable to get additional stock. www.mizuno.com
Aqua Sphere signs up new swimmer Four-time Olympic swimmer, Amanda Beard is the new face of swimwear company, Aqua Sphere. The 28 year old swimmer, seven times Olympic champion and world record holder in the 200-meter breastroke is currently training for the 2012 Olympic games in London. “We’re excited to have Amanda with us,” says Oliver Laguette, director of marketing for Aqua Sphere. “If anyone knows what feeling comfortable in the water is – it’s her.” www.aquasphereswim.com
New appointments for Nike
Nike has announced a number of new appointments. Craig Cheek has been appointed vice president and general manager of Nike in Greater China. Previously overseeing growth in the United States and Canada, he replaces Willem Haitink, who will now become vice president and general manager of Converse’s European, Middle East and Africa business. Elliott Hill will now lead the North American business.
Bust workout from Triumph
Developed exclusively for Triumph by ex military instructors at fitness camp, No.1 Boot Camp and sport music experts, AudioFuel, the bust workout exercises target the bust and the back for optimum results. Combining audio instruction with music, the 30-minute session is designed to tone and firm the muscles that support the bust area.
Woodworm launches the Tough Nut Cricket equipment brand Woodworm has introduced a new cricket helmet for the 2010/2011 season. Available online only, the Woodworm Tough Nut features a multi view lightweight steel faceguard and contrast colour air vents. It has adjustable chin cup and retention straps and comes in a black and red design. Recommended retail price is £24.99.
Design for the times
Puma is supporting an exhibition of design and architecture projects exploring sustainability, being held at the Design Museum, Shad Thames, London. The exhibition is open daily and runs until September 5.
SKINS A400 COLLECTION Multi-sensor measuring
Memory MX stretch panels – return to original shape after movement
Dynamic Gradient Compression for improved performance, endurance and recovery Panels stitched together to target specific muscle groups Wicking properties
Anti-microbial wash treatment 50+ UV protection
Women’s specific sizing system
RRP: £70 long tights; £60 long sleeved tops; £47.50 half tights; £40 shorts. www.skins.net
Launch Pad New compression level
Taking its compression technology one step further, Skins has introduced a premium range using a ‘revolutionary’ measurement technique
esigned for multi-sport activity, Skins’ A400 collection has been created with the help of laser body-mapping and motion capture to take 800,000 individual measurements and assess 400 key body-fitting points on hundreds of athletes. This ‘state of the art, multi-sensor measuring device’ allows for compression to be calculated accurately on athletes in motion, not just when static, the company says.
Featuring new Memory MX stretch
panels, Skins promises that the result is a range that offers higher levels of precision and an enhanced fit. The memory panels are designed to cover key muscle groups to give complete flexibility and lateral rotation without restriction. After every movement the panels return to their original shape, therefore retaining the dynamics needed for the next physical movement taken.
The A400 range covers 12 garments, including tights, short and long- sleeved tops, racer back tops for women, calf tights and arm sleeves. They all incorporate Skins’ ‘dynamic gradient compression’ to help provide precise levels of pressure in the right places for muscle support and accelerate blood flow to aid oxygen delivery to active muscles, to aid performance, greater endurance and faster recovery. The garments also feature the company’s wicking properties as well as being treated with an anti-microbial wash to help prevent odour and sun safety 50+ UV protection.
The long tights are available in 12 fits and two new women’s body shapes – ‘A’ with a small waist in relation to the hip and thigh, and ‘H’, which has little variation in shape from waist to the hip and thigh.
SGB SPORT AUGUST 2010
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