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A wealth of
journal(s) to the society should increase. This is often the basic driver for making the decision to move to a commercial publisher. For most societies, however, sustainability is at least equally important. They want a long-term relationship with a publisher who will ensure that standards are high, readership and number of citations (the journal’s status) rise, the burden on society offi cers is reduced, and income (often needed to support other activities of the society) levels are forecast accurately and maintained. In addition, an active publisher should be able to introduce new products and product enhancements. If a publisher can deliver
on these it will maintain its valuable partnerships and win new ones. This is no easy matter. Competition is intense, and with the ever-increasing range and complexity in the market, publishers have to invest heavily and continually in developing their resources, particularly people, but also technology.
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In practice
Much of this discussion can be related to new partnerships for journals that were previously self-published by societies. For example, the American Geographic Society (AGS) has recently partnered with Wiley- Blackwell on two journals after two years of negotiations. This was a signifi cant change in organisational culture for the previously self-published society. According to Mary Lynne Bird, executive director of the AGS, ‘Our choice of a publisher was infl uenced by our desire to maintain our existing subscription and membership structure, which allows our constituents to choose from a menu, rather than being faced with an all-or-nothing package deal. That fl exibility and willingness to work things out
have continued throughout the transition. Direct online access through Wiley InterScience for both journals will be a new asset for the society.’ The Australian Anthropological
Society (AAS) hopes that a similar agreement will raise both its journal’s international profi le and citations. The president of the Korean Securities Association, Dongcheol Kim, agrees, having recently moved the
Asia-Pacifi c Journal of Financial
Studies to Wiley-Blackwell: ‘This is a real opportunity for us to reach a broader audience. Wiley-Blackwell’s expertise will give us the strategic direction and resources to attract top quality content and reach our international audience.’
‘With the publisher’s economies of scale and specialist skills, the net income from the journal(s) to the society should increase’
These few examples refer to
new relationships. The real test is keeping them. To quote from Julian Graubart in an email: ‘The American Pharmacists Association (APhA) is now going on 10 years of partnership with John Wiley & Sons in publishing our Journal of
Pharmaceutical Sciences. A few
years into the partnership, APhA began to appreciate that Wiley brought a lot to the table – technological savvy, worldwide marketing reach, and a focus on quality – and we extended our arrangement by 10 additional years.’
Bob Campbell is senior publisher at Wiley-Blackwell
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