FEATURES
14 Courting the Ethnic Vote
Anthony Furey
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PEOPLE & PLACES
30 Movers & Shakers 37 At The Senator
PLAYBOOK
42 Everything I Know About Politics I Learned From Watching NASCAR
44 Crisis Communications
46 Finding and Measuring Your “Vision Thing”
50 It’s More Than Just Putting Ads Online
53 There’s an Art to Networking 54 Going Green to Get the Votes
56 Ten Ways to Blow It Online in 2010
ADVICE & SERVICE
59 Campaign Doc
60 Bookshelf
62 Did U Know That...
64 Fair Play with John Arcuri 66 Fair Play with Mindy Finn
March 2010 | Politics 3
In the struggle to capture votes from Canada’s growing ethnic communities, political parties must first decide if these communities vote in blocks, or not.
16 Heuristics
Bryon Allen and Chris Wilson
How voters decide between candidates.
20 MicroWizards
Christie Findlay
These innovators are taking microtargeting in startling new directions.
DEPARTMENTS
BRIEFING ROOM
24 Seats and Electoral Cycles 27 In The War Room 28 Open Source
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