So how can you find inspiration and ideas for what would suit your organisation? There are a multitude of books and audio books springing up on recession proof marketing.

Here are two we found intriguing.

How To Make Money In Good Times And Bad

by Jeff Charlton, Don Bice, Chris Lakey, Mark Nolan and special guest Ted Thomas.

A 6CD set of over five hours of recording with the aim to

show you how to make money in good times and bad. Well respected small business and marketing experts show you how to achieve total financial security for life.

How to Sell and Market Your Way Out of This Recession and Get Your Business Buzzing Like Never Before (even Though Your Customers Don’t Want to Know!)

by Nicholas Bate (ISBN-10: 1906821143).

A long title that promises the very best and latest in thinking and action specifically on selling in a recession. It’s an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low- cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and, bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team.

Local authorities, chambers of commerce and marketing organisations are also holding free or low-cost seminars. Surrey Chambers of Commerce are holding the following two events:

>

Talk to the Experts –

Exploit the Recovery

Tue 13th Apr 2010 - 07.00 - 09.30

Venue: Royal Military Academy Sandhurst, Camberley GU15 4PQ

>

Grow Your Business

Wed 12th May 2010 - Whole Day

Venue: Guildford Spectrum Leisure Complex, GU1 1UP

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