Tomorrow's Cleaning March 2010

TOMORROW’S CLEANING MARCH 10
Techie Talk
How to succeed in difficult times
then over time the system falls in to disrepair practices, Innovise’s crm4fm solution is a
due to it being seen as a management policing model that both protects data integrity and
tool rather than an aide – making it ineffective supports efficient data access and
by default. collaboration.
Graeme Hughes introduces the latest addition Of the benefits of crm4fm, Graeme continues:
to the Innovise portfolio: crm4fm. Designed
“crm4fm offers businesses a way by which
and pre-configured for the services sector,
they can achieve an in-depth sales and
Innovise offer their CRM tool out of the box.
marketing approach through constant contact
This technology is specifically tailored for the
with their customers. The centralised database
facilities vertical. Graeme illustrates how this will contain every aspect of information on
particular example of CRM software is a vital each customer. Continually refreshed through
tool for any progressive facilities management the real-time input of sales and marketing
In their regular slot, Innovise
service provider. activities, this solution links all aspects of
discuss the business benefits
customer service and business activity
“Innovise’s crm4fm software works through the
together – giving management a clear and
of their crm4fm technology.
collation and organisation of customer
overall picture of the state of play.
information into a centralised database. This
Effective customer relationship management is
software enables a business to have a clear
“crm4fm allows an intelligent sales and
crucial to the ongoing success of your
observation of exactly what is happening across
marketing process to emerge. Information
business. Ask yourself this question: How well
the organisation through being able to monitor
covering the ‘life’ of a contract allows
do we do it now? Like with any sector, the
sales and marketing progress in real time.
management to view activity from the initial
cleaning industry relies heavily on solid
Giving businesses the ability to utilise
start of a contract. Viewing detailed
partnerships with their clients. Whilst busily
information to foresee and plan for potential
information such as when the contract began,
managing the day-to-day provision of a
future business opportunities, crm4fm allows
how many staff are being used, what locations
service, there is often no opportunity to step-
managers to have a bird’s-eye-view of activities.
are being cleaned, who is working that week
back and foresee potential business
etc, right through to what marketing has been
opportunities with new or existing customers.
“Understanding exactly what is going on right
deployed and the ROI that was realised from
Likewise, ensuring that current relationships are
now and what will be happening in the future,
that particular client, is all possible through
being managed as well as they could be
allows proactive management and the
this software. Most important of all, crm4fm
becomes an activity that is done once the
opportunity for business development like will tell you when to get back in touch even if
immediate urgency of the 9-5 has been
never before. More importantly, as it is from you didn’t win it this time.
satisfied. Often, in an attempt to make sure that
the Microsoft school of engineering, it looks,
“The benefits of crm4fm are endless. Gone are
you retain a client, the sales effort is either too
feels and works seamlessly with your Outlook,
the days where a sales person would
little or so excessive it becomes inefficient.
Excel, Word type applications. This keeps
disappear into the sunset with a little black
Wouldn’t it be nice to change all of this?
training to a minimum and ‘usability’ is so
book and a diary full of appointments, only to
An increasingly popular method of addressing
good the system get adopted straight away,
be heard from again once their sales come
this is to buy a Customer Relationship
enabling the solution to become the aide and
through – crm4fm gives a company constant
Management (CRM) Software package. They
not the axe.”
monitoring and management abilities.”
are often expensive and then require heavy Years of industry knowledge has enabled
www.innovise.com
configuration for the services sector. Indeed, Innovise to develop purpose designed
most companies expel great time and effort, technology that will dovetail seamlessly into
not to mention cash, trying to make a square an organisation. This truly is a piece of
peg fit a round hole. Once all this is done, they software that hits the ground running.
then find that the sales force find it hard to use, Engineered to support the best security
The future of our cleaning industry | TOMORROW’S CLEANING |
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