TOMORROW’S CLEANING MARCH 10
Too good to be true
WE ALL KNOW THAT ADVERTISING LEADS TO SALES, BUT KNOWING WHERE
TO ADVERTISE, WHAT TO ADVERTISE AND HOW TO ADVERTISE CAN BE TRICKY.
PETER VEZEY, PR GURU AND SPECIALIST MARKETING CONSULTANT TO THE
CLEANING FM SECTORS OFFERS HIS ADVICE ON HOW YOU CAN PREVENT
YOURSELVES FROM FLUSHING THAT BUDGET DOWN THE TOILET...
The words of the latest government radio reads them is something
What is the future of media?
commercials to fight Internet scams - “If it publishers often cannot
Once the many poor quality business
sounds too good to be true - it probably is”-
specify. The circulation is
publications have finally failed and
is equally relevant to some of the free
as good as its distribution
disappeared, I believe that the good ones
circulation business magazines offers that
list, which depends on will survive with both hard copy and an online
I receive every day.
the frequency that it is version. In ten years time I think that there
I have spent over 25 years as Public Relations
cleansed by the publisher will be a 50-50 split between print and online.
Consultant to cleaning and FM clients and
Peter Vezey,
and whether it goes to
Tomorrow’s Cleaning is a little ahead of its
remember the launch of the first FM magazine
Vezey Consultants named individuals.
time and is an online magazine missionary.
when there was only one cleaning magazine.
There are two categories of media worth
Already it has illustrated the benefits of a real
There is a plethora of trade magazines in the considering – the electronic publications with
editor speaking to its audience and those
cleaning, FM, hotel, education, retail and
measurable click-throughs and those that have
video clips attached to advertisements. This
business sectors including some rather ‘iffy’
an independent audited circulation – an up-to-
is a fantastic opportunity of getting short live
titles. If you know your media, you know which
date ABC figure which is the measurement tool
demos in front of your customers.
ones work, but busy clients often get caught
used by national daily papers. There are a few My second major prediction is that the speed
buying some fantastic magazines deals.
publications without an ABC that you know has of future growth and success of e-magazines
We have more trade publications per sector
good circulation such as official trade is dependent on the development of the iPad
than any other country in the world and who
association journals.
and similar products now under development.
continued on page 36
The future of our cleaning industry | TOMORROW’S CLEANING |
35
FEATURE
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70