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NiNews
Another exclusive distribution deal for Cheeky Rascals
Cheeky Rascals is pleased to announce that it has been awarded
exclusive distribution in the UK and Ireland for My Carry Potty
from March 2010.
My Carry Potty is the perfect solution to today’s busy lifestyle -
it’s lightweight, leak-proof and completely bag-free. Easy to use
wherever you go, it has been designed with a lid that provides a
completely watertight seal. It’s ideal for shopping trips or long
car journeys, when there is nowhere suitable to dispose of
East Coast celebrates 50th
the contents!
Commenting on this announcement, Simon Russell Director of
Cheeky Rascals said: “We are delighted to be distributing this innovative product and working
anniversary at Harrogate
closely with the team at My Carry Potty on the launch. It is a truly original idea and will fulfill a
real need, making life so much easier for parents and toddlers at this often tricky stage.”
East Coast is celebrating its 50th Anniversary this year.
It is made from high quality, durable plastic that’s easy on the eye and easy to keep clean.
To celebrate, the company will be launching some new
Best of all, kids will love the bright primary colours and the carry handle makes it easy for them to
and exciting products across its portfolio at Harrogate.
adopt as their own personal possession. It’s neat enough to take anywhere and doesn’t use the
This will include a new modern furniture set, new sleigh
disposable bags which other travel potties do, which is great for mum, the environment and
cot bed to add to the already popular Langham oak
saves money too!
furniture (all East Coast branded), two new Disney
www.cheekyrascals.co.uk
bedding ranges to tie in with the recent launch of the
sequel to the Hundred Acre Wood, new products from
Tiny Love and the launch of Sassy, which has been
takes further steps to protect the environment
rebranded with a fresh new look and a great range of
developmental toys including bath time. Not to mention
Already renowned for its commitment to ecological production processes and environmentally
some existing new products coming from Bebecar.
friendly toys, German toy manufacturer HABA has recently received certification from the Program
"We have come a long way in the last fifty years and
for the Endorsement of Forest Certification (PEFC) – the world’s largest forest certification
are very proud of our achievements to date. Although I
organisation.
suspect we have challenging times ahead of us, one
The objective of PEFC is to protect the world’s forests while at the same time covering society’s
thing we can be sure of is that East Coast Nursery will
need for the raw material wood. The certification guarantees a sustainable origin and excludes
continue to answer the needs of parents by providing
any controversial sources throughout the entire process chain. This means that not only does
well designed, affordable, good quality products,” said
HABA use wood that originates from sustainable forest management to create its beautiful toys
Eric White, Executive Chairman.
and furniture, but its suppliers do too.
www.eastcoastnursery.co.uk
Martin Nield, HABA’s UK Manager, commented: “HABA places huge emphasis on protecting
the environment for the next generation and it is this dedication to eco-friendly products that is
fast tracking its toys to the top of consumer wish lists.
Not only are HABA’s wooden toys made from sustainable beech wood, but are coloured with
water-based, ecological solvent-free lacquers. Cut-outs from its production of children’s furniture
are used to manufacture toys and off-cuts of waste wood used to fuel the factory.”
www.haba.co.uk
Tripp Trapp 'Best in Test'
Stokke is delighted to announce that Tripp Trapp with the New Baby Set
Now available in the UK
has been awarded “Best in Test” by the Danish Consumer Council. From
its humble birth in Norway back in 1972 to 7 million chairs in use, the
Tripp Trapp has become an integral part of family homes around the world
Bedding Industrial Beguda (B.I.B.), a young innovative
with many chairs that have been loved and cherished by two and three
company set up within the established Mitsa Group, has
generations of the same family. It is fully adjustable in both height and
developed a range of B.sensible and Suavinet waterproof
depth which means that it can be easily positioned to accommodate the
bedding that offers a new sleeping experience for
size and needs of a growing child.
everyone.
Tripp Trapp can currently be seen in an exhibition of Iconic Children’s
The soft, breathable, fitted sheets and pillowcases are
Furniture at the world famous Victoria & Albert Museum, London.
composed of Tencel, a 100% natural fibre, uniquely
www.stokke.com
bonded with a fine stretchable, virtually undetectable,
membrane. The eco-friendly, hypoallergenic products
require no additional sheets or mattress protectors.
Britax TV campaign goes live
The products have already been successfully introduced Leading car seat manufacturer Britax is set to drive multiple consumers
into the Spanish,German and French markets and are in-store this Spring, thanks to its new TV campaign showcasing the King
becoming established in UK bed retail outlets. The plus car seat going live last month.
nursery products in the Suavinet range are now being The first of its kind in the UK, this new advert aims to remind parents
launched into the UK nursery retail market. about the importance of in-car child safety and fitting the child car seat
Tony Stephens, the UK and Ireland main agent for the correctly within the car.
company said: "The comments from parents who tried Matthew Turner, Britax Marketing Manager UK said: “By taking this
the products, for both themselves and their children, product onto television we hope to speak directly to consumers about
have been extremely positive and we expect these quality the importance of buying a high quality child car seat and fitting it
brands to become quickly and firmly established. There correctly, which ensures children are fully protected from both front and
are still opportunities for new agents in some areas of side-impact crashes. This will in-turn drive footfall for our retailers,
the UK." ensuring a great start for us all in 2010.”
www.Bsensible.net www.britax.com
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NURSERY INDUSTRY
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MARCH 2010
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www.nursery-industry.co.uk
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