Ni Mar10 PG13-14:NOV_08_p.6-13_News_legal.qxd 01/03/2010 10:00 Page 13
Ni Water Baby
Soaking up the world around them - We look at the role of water in baby's development
Supervised water play plays a vital role in baby's development both in toddler toothpastes, toothbrushes
and outdoors.“Letting your baby play with water encourages and toiletries, you have the
development of the senses and opportunities for exploration, opportunity to increase customer
discovering new concepts and learning new vocabulary,” reveals advice spend per visit, by catering for every
forum Babyzone. Baby's first opportunity to play in water normally takes bath time requirement within a
place at bath time and there are a variety of products available to make dedicated section of your store.
it more enjoyable... Water play can take place both
Bath toys are great for increasing baby’s confidence in water. From bath indoors and out. There are a number
squirters to rubber ducks, boats to bubble makers and much more of sand and water activity tables, for
besides, in addition to being a necessity, bath time should be promoted example, that allow baby to
as fun. With a number of bath tidies now available, you can encourage experiment with water in addition to
your customer to spend in this area regardless bathroom size or style, as paddling pools with water slides and sprinklers. How much you stock
when bath time is over they can change their temporary adventure will depend upon the size of your store and your core target market, but
water park back into the sanctuary most of us rely on after a hard day! certainly, bigger products like these can be displayed online or in your
For many children, the main cause of tears at bath time is soapy water mail order catalogue so that you can cater to your customer's needs and
getting into the eyes, but with the advent of eye visors, this fear is make additional sales.
removed, enabling babies and toddlers to enjoy the water and emerge “Water play is a great way to build co-ordination and help your child
relaxed and ready for bed. to get comfortable with his body, but it is important to take your cues
There are, of course, a range of necessary items to be purchased from your child when introducing him to the water,” says Babycentre on
which go hand in hand with safety. “Whatever kind of baby bath, baby the subject of swimming.
chair, or bath support you use, never, ever, leave your baby unattended At the core of your swimming range should be a good selection of
in the bath,” says Babycentre, insisting that parents have everything swimming aids from arm bands, to floats and rubber rings. Sunglasses,
they need ready in advance, including towels, toiletries, clean nappies goggles, swimwear, jackets, float suits and waterproof nappies should
and pyjamas. It is also advised that parents never put baby in the bath also be made available. A lot of baby swimwear on the market
while the water is still running and that cold water be added to the bath nowadays also has built in sun protection, enabling you to deal with
first, then hot, to reduce the risk of scalding. The family bath should also concerns about water and sun safety at the same time.
be made safe, with a rubber bath matt and covered taps, it says. Swimming footwear is also popular with parents, as protecting a
In addition to bath thermometers, towels and baby bath aprons are child’s feet from the sun, sharp edges and slippery surfaces, they are
both necessary purchases and great gifts. Displayed alongside baby and perfect for the swimming pool or on the beach.
Take Your Water
From Irritation to Innovation!
Buddy for a Swim Its Flexibath time!
An innovative new solution that
resolves storage concerns! Since
its recent launch in the UK, the
Flexibath is proven to be a great
solution for lots of families. It
gained all praises from modern
parents who replaced the bulky
baby bath tub with The Flexibath.
Against the wall, in a cabinet,
under the bed… the Flexi Bath,
in its folded state, can fit just
about anywhere. The Flexi Bath is
made of hard plastic with soft
Water Buddies help to teach swimming to toddlers by allowing them full use
folding lines made of rubber,
of their arms whilst at the same time providing a correct floatation position for
which makes it both stable and flexible, for additional safety and comfort the
swimming. Each Water Buddy comes with 16 removable floats, made from
bottom of the bath has a non-slip surface and once filled with water it
soft, comfortable non-puncture foam that allows it to be adjusted to work
expands easily accommodating two babies.
with each child’s individual buoyancy. The floats can be gradually reduced to
The Flexibath does not contain phthalates or any other harmful materials
stop the wearer becoming dependent on them. All Water Buddies are made
and its packaging is made from recycled paper.
from special SPF 50+ fabric which blocks 98% of the suns rays.
Stands for 12 and 24 baths are available.
There are five products in the Water Buddies range, all of which are available
You can visit Whitestep at the Harrogate Nursery Fair on stand C35
for toddlers aged 1 – 6 years old and in a variety of colours and patterns: the
Water Buddies Floatsuit (£19.99-£23.50), the Short John Float Suit (£24.99),
Sun Protection Floatsuit (£26.99) and the Designer Floatsuit for girls (£29.99).
There are also Float Jackets for children up to the age of 14, and even adults,
that come in a selection of colours and fabric designs and start at £23.99.
All products are CE certified.
a73
Tel: 0033 545 625396
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Web: www.splashabout.com
a73
Tel: 0207 323 9514
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Web: www.whitestep.co.uk
www.nursery-industry.co.uk
•
MARCH 2010
•
NURSERY INDUSTRY
•
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