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INNOVATION
EXHIBITIONS
CANON: 2,204 NEW
NIKON TAKES
PATENTS IN 2009
THE STAND
NIKON UK WILL BE AT FOCUS-ON-IMAGING
Canon has, for the 10th and the
consecutive year, ranked CXDI- Nikon UK has confi rmed its Nikon are enticing visitors to
as one of the top five 50RF annual appearance at the their stand with the chance to
corporate recipients of U.S. Dynamic Focus-on-Imaging photography win an award winning Nikon
patents. Covering a broad and show which will be held at the D90 camera kit, recently
spectrum of digital imaging Static NEC, Birmingham from 7th-10th named TIPA’s best advanced
innovations, consumer product Digital March. DSLR. All proceeds will be
enhancements and technology, Radio- Visitors to Europe’s biggest donated to Nikon’s corporate
Canon’s commitment and graphy (DR) Sensor, was the annual imaging show will have charity, the National Blind
investment in research and world’s first portable dynamic the chance to check out Nikon’s Children’s Society.
development resulted in 2,204 and static sensor capable of complete range of products
patents in 2009, bringing viewing both dynamic images on the Nikon stand (D40, Hall
the Company’s total to nearly and capturing static X-ray 9 and 10), including the new
20,000 patents in the last images. professional camera, the D3S.
decade. “Since our inception, Canon A seminar schedule has
These patents have contributed has put enormous emphasis on been lined up to include well
to the introduction of many building a legacy of innovation known names such as; wildlife
new technologies:The EOS 5D and growth, which is sustained photographer Andy Rouse,
Mark II Digital SLR camera by our commitment to research aerial photographer Jason
introduced ground-breaking and development” said Hawkes and Mike McCartney
full High Definition video Seymour Liebman, executive who will be talking about his
capability to the DSLR market vice president, Canon U.S.A. photography career.
INTERVIEW SNIPPETS
MOVING IMAGE:
previously some confusion presents the biggest revenue.
IPAD PHOTO-
which needed explaining to It’s a big percent of the
READY
ON THE MOVE!
consumers, retailers can focus market value and one that’s One of the fi rst accessories
their knowledge and sales on expected to grow during being released for the iPad
the features and benefits of 2010. People are getting is a camera kit, retailing for
the cameras. used to high definition quality around £20, which allows
“Canon’s range reflects the in their display so they’re users to connect their camera
findings that easy upload to beginning to want it from or SD directly to the iPad and
the Internet and sites such as their capture devices too. This transfer their digital images.
YouTube, and easy operation represents a great opportunity The adapters connect to the
for first time users are features to sell up through the range of 30-pin dock built into the
that sell video cameras and camcorders. iPad.
promote interest in the sector. “There’s really a video camera
Consumers want a camera for everyone now, from the opportunities for accessories
they can pick up and use entry-level (such as Canon’s sales here too - not as many
PHOTO-DIALING
straight out of the box, and Legria HF R series), for the as DSLR, for example, but FROM IPHONE
with a good user interface consumer who wants to record bags, tripods and many Apple has released an iPhone
and intuitive design, this is weddings, parties et cetera; products retailers already app called Camera Dialer.
possible.” through video bloggers and make a good margin on are Users aim their handset’s
New camcorders are easier mid range users (who would also relevant to camcorder camera at a phone number,
and more intuitive to operate find Canon’s Legria HF M sales.“ and it recognises the digits
than ever before, so it series ideal); to enthusiasts 2010 looks to be the year in and dials them. Early adopters
appears this need will be met and professionals (catered which Digital Video comes say the app works well with
and more users will realise for by Canon’s Legria HF S into its own and really makes black numbers on white
that they too can create their series).” an impact on the imaging backgrounds: otherwise, the
own videos. With evolving This in particular is an retail market. With new function is limited. Other
means of video display too, expanding area, as many products across the board apps which use the camera
consumers want to be able to businesses are now choosing and appealing to all kinds of for non-photo purposes
create their own content. to use video presentations consumers, there’s never been include a business card
“Within the Camcorder as they strive for paperless a better time to target your scanner and a barcode
market, High Definition communication. There are sales in this area. reader.
PIXEL 07
Pixel Feb 22f.indd 7 19/02/2010 17:11
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