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FOCUS ADVERTORIAL
MEET WITH CANON
AT FOCUS ON IMAGING
CANON HAS BEEN VOTED ‘MOST TRUSTED CAMERA BRAND’ BY
READER’S DIGEST FOR THE TENTH YEAR IN A ROW
FOCUS ON IMAGING will be Gill Mussell: Large
held at the NEC in Birmingham, Format Solutions
between 7th and 10th March will have the
where visitors will have the perfect array of
opportunity to see and meet knowledge for
with Canon - one of the every retailer in the
industry’s biggest names. In imaging business
fact, the company has just been looking to maximise
voted Reader’s Digest most profitability.
trusted camera brand for the Canon’s product
tenth year in a row. offering constantly
Head over to stand L26 to keeps on top of
see what this world-leading industry trends, so
innovator and provider of that the retailers are
imaging and information ready to meet the
technology solutions for the consumers demands
home and office environments as they evolve.
has to offer. Canon’s brand
new stand will be showcasing Moving
their Memories.
latest The hottest imaging consumers to make more D-SLR range now has full HD
trend for 2010 looks set to of their video hobby. These 1080p recording capability,
be digital video. With the products will be available to enabling photographers to
popularity of social networking, see up-close at Focus. experiment with this new media
video blogging and sites such without sacrificing the functions
as YouTube, Facebook and Take Stories. or imaging quality they require
Flickr increasing, camera The still image remains the in their everyday camera.
users of all kinds are keener lifeblood of the imaging As featured on Pixel’s front
than ever to record and share industry which is why page, the brand new EOS
videos. In order to meet the combining these two areas 550D will take centre stage
demands of this growing of enthusiasm is crucial for on Canon’s stand, offering
market, there’s a need for product manufacturers and a unique
more compact, stylish digital retailers. More than 50%
branding, consistent with camcorders which are easy for of Canon’s
all of their current consumer consumers to pick up and use,
campaigns. The company have long battery lives
recognises that Focus is an and improved memory
ideal opportunity to engage features.
with customers and end users. Newly introduced
The stand will offer both to some of the
consumers and retailers the LEGRIA camcorder
opportunity to touch & try the range is the ability
products and speak directly to to compress video
product specialists. from HD into a file
Product managers Steven small enough to stream
Bulger: D-SLR & Lens, Alison on sites like YouTube,
Mitchell: Digital Video making upload quick and
(interview on page 6) and easy, hopefully encouraging
PIXEL 12
Pixel Feb 22f.indd 12 19/02/2010 17:46
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