TRAINING
LEARNING FROM MEMORY
Pixel recently sat in on a SanDisk whole of Europe, Middle East the advantages of the SanDisk
training day at Park and Africa to spread the word brand and drive sales.”
Cameras organised by Peak and give retailers the tools to SanDisk’s training is offered to
Development. As a value added maximise their sales. Devinder every account, independents
distributor, Peak continually always makes a point of leaving through to mass channel,
strive to offer their customers products behind with counter and the intention is to deliver belief that ‘all cards are the
these kind of opportunities, staff to enable them to repeat the clarity to all staff, commercial same’. However when Retailers
ensuring knowledgeable counter demonstrations he does during and sales teams, keeping the take the approach of ‘we don’t
staff, capable of demonstrating the training sessions like-for-like. message simple, clearing up any need training on memory’ they
the benefi ts of using SanDisk “The energy and enthusiasm that misconceptions that can exist with invariably give their sales and
products. Devinder and the team put into memory products. customer service potential a
On this occasion, Devinder every SanDisk Training Session “Flash memory is a death sentence… For most
Sudera was chief trainer for the is positively inspirational,” says misunderstood product category Retailers their only competitive
day which comprised of four Stuart Humphery, Peak. “Each advantage is their people. Not
individual hour-long sessions. session is packed full of well training your people, especially
Devinder works directly for presented, targeted and useful in a recession can increase
SanDisk and travels across the information, providing a great costs through errors and lost
opportunity for people of all opportunities. Anybody can give
levels to both learn something away product until they run out
new and consolidate existing of stock or money. But business
knowledge. today is more than ever about the
People leave the sessions long haul and ensuring customers
armed with facts and figures often perceived as an after refer others and repeat their
as well as demonstrations that thought in the sales process,” custom.”
they can re-create on the shop comments Devinder Sudera. SanDisk are also developing new
floor, helping them to deliver “This gives rise to the popular e-learning resources due to be
ready for use by Q2 - 2010. The
COMMUNITY idea is to make the information as
fun as possible so that SanDisk-
LCE’S SIMON TAKES A HIKE
selling staff will enjoy enhancing
their product knowledge, with
the information being mostly
Simon Tull, of London Camera Group Captain who devoted app- and game-delivered. Ideal
Exchange in Lincoln, will be much of his retirement to the for slotting into quiet moments in
attempting the Welsh 3000s NHS Lincolnshire Primary Care and training has been.” the shop.
Challenge in late June with his Trust, the Lincoln & Lindsey Blind Dig deep and donate online “Park Cameras is dedicated
partner Siobhan, to raise funds Society and the Woodland Trust. at www.justgiving.com/ to the continued development
for Cancer Research UK. The “We have recently started our Welsh3000s to get them closer to of our employees,” says Mark
Welsh 3000s Challenge is exercise routines,” says Simon, target, and keep up with Simon’s P Robinson of Park Cameras,
a long distance hike that somewhat breathlessly, “and will training and the event itself at “stemming from a desire to
involves ascending all of Wales’ be visiting the Breccon Beacons welsh3000s.wordpress.com. ensure that each member of the
3000ft/914m mountains and Snowdonia once a month “Additionally, Gillian Merron, team has exposure to training
within the space of twenty- from March up until our attempt the Lincoln MP, is intending to on a regular basis. Relationships
four hours without the aid of in late June. During our visit to support our attempt. Panasonic with companies, such as Peak
transport. They have taken on Snowdonia in May, we will be UK have also agreed to loan me and SanDisk, are vital in allowing
the Welsh 3000s Challenge in aiming to complete the Welsh one of their waterproof cameras us to achieve this aim, ultimately
memory of Simon’s uncle Stan, 3000s Challenge in two days, to use throughout our attempt, so ensuring that we are able to
who passed away earlier this which will help us to fi ne tune our hopefully you’ll be seeing some provide the very highest level of
year after a long struggle with route and give us an impression extreme photography from the customer service, both over the
cancer. Stan was a retired RAF of how successful our exercise event.” phone and face-to-face.”
PIXEL 11
Pixel Feb 22c.indd 11 17/02/2010 13:04
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