To ensure a successful electronic publishing program, smart managers are partnering with
providers who develop and deliver digital publishing solutions specifically for small businesses.

Those specialized providers understand that for many small businesses, electronic publishing is
not an “either/or decision”, but is more often deployed in an affordable step-by-step fashion to
build readership, market share and profits. Small and growing businesses should also look for
partners who can deliver digital publishing at an all-inclusive price per page, with no additional
charges for set-up, hosting, multimedia or live links.

Developing digital content may seem like a challenge. But by selecting the right technologies
and partners, electronic publishing can be simple, affordable and very powerful.


Clear Business Benefits

Businesses can reap measurable advantages by moving to today’s more advanced digital
publishing technologies. Electronic content can substantially lower print and distribution costs,
and less expensive digital content allows companies to publish documents they otherwise could
not afford to print and distribute. Companies can offer both printed and electronic versions of
selected material, thereby adding value and attracting new customer segments.

By switching from paper-based to digital content, companies can “go green” and eliminate the
impact of printing and shipping hard-copy documents. Digital marketing is the future, and in
many industries, companies are using email, electronic newsletters and other digital media to
reach new customers, expand into new markets, and boost both sales and profits.

Electronic content can help accelerate business processes. Digital publishing allows product
catalogs, prices and other variables to be changed quickly and easily. Businesses can use
digitized messaging to extend their brand reach and product distribution. Advanced Digital
Rights Management (DRM) technologies are now available to secure and protect sensitive
electronic content.

A number of advanced tools are also now available for companies that go digital, including
search engine optimization, tracking and analysis systems, multimedia presentations, and social
media such as Twitter, blogs, and business and personal networks.

Easy-to-access online content helps open new markets, attract new customers, and often
results in a higher spend-per-customer than previous-generation PDF-based solutions. Today’s
more advanced flipping-page technologies allow companies of all kinds to step into the digital
future.


Make the Leap

Consumers the world over are going online for information, communication, and both social and
business interaction.

Smart businesspeople are now using Web-based content to reach new markets, attract new
customers, and drive higher sales and profits. To make the most of the digital revolution,
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