Once a document is digitized, a business can easily customize the material with their own brand
identity, incorporate videos, flash presentations, and audio files, and give franchisees or
consumers the ability to use infinite zoom and text tools to view high-resolution images.

Companies can also save a fully-functioning offline version of a digital sales presentation on CD
or a hard disk, for use in direct mail campaigns or other promotions. Sophisticated statistical
analysis software allows franchise businesses to track and evaluate the performance of their
digital publishing efforts. Advanced Search Engine Optimization (SEO) tools can help online
readers find and access the company’s publicly-available digital content.


 

Think Outside the Box



Businesses can use today’s advanced turning-page digital publishing

solutions in a number of creative and profitable ways.



 By enabling quick and easy changes to technical documents,

brochures and other materials, digital publishing vastly simplifies the

job of building and managing any business.



 A highly-secure Digital Publishing Platform can be configured to allow

authorized managers, customers and partners to view key business

documents, while preventing those materials from being printed,

downloaded or changed in any way.



 Digital publishing allows businesses to leverage the tremendous

promotional power of email lists and alerts, electronic newsletters,

multimedia presentations and social media.



 Businesses of all kinds can deploy online content to add value, open

new revenue streams, and attract lucrative new demographics.

 


How Does It Work?

Electronic publishing does require certain resources and technical capabilities. The first
requirement might be called the Digital Publishing Platform, which consists of the technologies
needed to convert a traditional electronic document to vector-graphic, turning-page kind of
document, to embed the document into a website or blog, and then to allow consumers to find,
access, and read the material.

The second key element is network infrastructure. Companies should make their digital content
available across a network infrastructure that is scalable, secure and highly reliable. Today’s
most dependable private, on-demand managed infrastructure solutions avoid the clutter of the
public Internet, and can measurably improve the performance and profitability of web sites,
while delivering the best possible end-user experience.

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