potential of the era of electronic content, businesses must understand both the challenges and
the opportunities of online digital publishing.


A Real Page Turner

As many businesses have discovered, a new and impressive generation of digital publishing
technology is now making online reading simpler and more enjoyable.

Online reading was not always this easy. To display a multi-page electronic document, most
organizations have traditionally relied on the basic PDF approach created by Adobe in the early
1990’s. While the PDF served well for years, in today’s world of more active, multimedia
content, static PDF files can seem bulky, hard to manage, and difficult to use.

Fortunately, business is now turning the page to a new era of electronic publishing. Computers
are faster and cheaper. Server space and hosting are less expensive. Networks are more
robust and reliable. And the systems used to design and present digital content to the reader
have also improved dramatically.

For example, a new technology known as the “Digital Edition” – or the digital flipping-page
document – is revolutionizing how people read online material.

With this new “flipping page” technology, an online page-turning document such as a catalog,
brochure or other material replicates the precise look and feel of a traditional printed document.
Readers can actually flip the pages of the document with the swipe of their cursor.

Of course, not all turning-page solutions are alike. While some technologies use simple images
and flash animation to mimic a digital turning page, the best of these new solutions utilize a
more sophisticated vector-graphics approach that supports zooming, high-resolution images
and other capabilities.

Readers are responding enthusiastically to this flipping-page approach. It combines the
familiarity of the traditional printed page with a dazzling array of electronic capabilities. Digital
flipping-page documents can be read online or downloaded for later viewing offline. Companies
can embed a range of rich media in a flip-page presentation, including video and audio, that
dramatically enhances the reading (and the sales) experience.

Businesses also have great flexibility in how they deploy digital content. They can work with a
capable partner to self-publish their materials. Or they can rely on a full-service provider to
design, publish and host their electronic library of business materials.


Going Digital

Businesses can use electronic publishing in a vast and exciting number of ways. Just about
anything that was once printed can be digitized and published electronically, including
magazines, books, company brochures, product catalogs, newsletters and other materials.

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