10-01 :: January 2010
initial focus is on the US market. Once we establish line, and scale-up OPV production. The first part of
ourselves in this market we’ll rollout plans for other this installation will be taking place in 2010, with the
markets. As a global company, we are of course very aim to have products on the market by the end of
interested in the global market and want to achieve 2011.
global sales as quickly as we can. We have make
sure, however, that we have the ecosystem in place
to expand properly – this includes content, distribu- ? Where do you see the biggest market potential
tion partners, connectivity and customer support – to for Printed and Organic Electronics?
meet Plastic Logic’s high standards and to delight our
customers. We plan to take the time to make sure
we get things right. ! Devin McKenzie, CTO, Add-Vision: Portable me-
dia products: cards, inserts, packaging and adverti-
! Dr Andreas Rueckemann, CEO, Heliatek: Heliatek sing for example. I also see possible markets for high-
aim to transfer the world record laboratory values, er end portable products that require high efficiency,
both of cells and modules, to the first production and thin robust devices: smart phones, wireless, etc.