InBus_Win09_56-96:InBusiness 1-61 11/12/2009 16:02 Page 83
COMMERCIAL PROFILE
Back to
Basics
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2009 has been the most
challenging year of the last
decade for Irish SMEs.
InBusiness speaks to Luke
Buckley, Country Manager
of Mamut Ireland about
small to medium sized Irish businesses for a get on with things in the New Year, something I
what’s in store for 2010.
single solution that combines business software think is very important. For the first half of this
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and hosted services without additional year many businesses were like rabbits caught
investments in infrastructure. Mamut One is a in headlights, not knowing whether to invest or
THERE IS NO DOUBT THAT 2009 has been a complete software solution tailored to meet hold off,” he continues. “Now as the shock has
challenging year for most Irish SMEs. As the SMEs rapid changing needs for business worn off a little and we adjust to ‘the new norm’
year draws to a close, business practices today software delivered in one package. It includes we are seeing people looking to invest in IT –
have completely changed from the fast paced, ‘out-of-the-box’ functionality and services that albeit very carefully.”
affluent years of the Celtic Tiger. We have had it have previously only been available for larger
all; from snow storms, to total economic chaos, enterprises, but at lower prices and without the
to swine flu and now, floods. need for external consultants.
The recent financial downturn has managed By updating their IT infrastructure, SMEs can
to shake up the managerial focus for change how they operate their business, and
most companies in Europe, and Ireland is no open doors to a completely different
exception. With the economic crisis, businesses working environment.
have been forced to look at how resources are Mamut One offers a host of capabilities for
really being used, and they can no longer afford accounting, finance, CRM, sales force
to be wasteful in any area. 2009 saw old automation, logistics, HR, and e-commerce. In
fashioned business sense making a comeback, addition to these features, Mamut One’s hosted
and this trend is set to continue in 2010. services aid flexibility and agility by allowing
Businesses will need to continue to focus on employees to work remotely. It means that
planning strategies, better utilisation of employees on the road can submit timesheets
employees’ time, and adapt greater efficiency in remotely and convert sales leads and businesses
the administration processes of the company. can efficiently administer their entire mobile
Irish managing directors are now realising workforce with up to date information. By
Luke Buckley, Country Manager, Mamut Ireland.
that a blend of old virtues and new technology directly downloading and accessing information
is necessary for their companies to survive the from their mobile phone, PDA, or laptop, staff
“WE HAVE DETECTED
on-going economic crisis. One of the good on the road are virtually in the office.
AN ATTITUDE OF
things that came out of the economic crisis is Commenting on the affect 2009 has had on
the shift towards affordable technology. In Irish SME’s, Luke Buckley, Country Manager at
PEOPLE JUST
response to this change, Mamut has taken Mamut Ireland said: “I think the conditions have
WANTING TO GET ON
technology which used to be in the domain of been very challenging out there for business
enterprise and made it available to SMEs and this year – SMEs especially – and I expect this
WITH THINGS IN THE
Irish entrepreneurs. to continue well into 2010.” However, Buckley
NEW YEAR.”
Mamut One was launched in Ireland in July remains optimistic about 2010. “We have
2009 in response to the growing demand from detected an attitude of people just wanting to
– Luke Buckley
InBusiness Winter 09 83
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