InBus_Win09_56-96:InBusiness 1-61 11/12/2009 10:44 Page 59
Getting Online | FEATURE
Getting Your
Business Online
+++++++++++++
Thinking about developing an
online presence for your
company? By Andrew Lovatt.
+++++++++++++
THE HURDLES AND DIFFICULTIES in Dr.
Golchin's story are still too prevalent in Ireland.
Despite the great strides made by the Irish
Internet Association (www.iia.ie), Enterprise
Ireland (www.enterprise-ireland.com) and other
professional bodies to make web development
easier to understand, it remains complex and
often confusing.
In the coming issues of InBusiness we are
going to help make some sense of the
complexities of web development and internet
technology – from a business point of view. We
will focus on what you can do and the steps you
can take which can put your business online and
have it meet your targets. But let's first clear
some ground to understand what you need to
know and define your approach to doing
business online.
WHAT CAN THE WEB DO FOR
YOUR BUSINESS?
Ignore the media stories of “wild success”. There
is always a unique business which becomes a
big success and says “it was all done by my world to your brand. This begs the question, your business, you can expand your reach into
nephew in his bedroom.” You might remember where can you do more business? the appropriate market space.
the students who made the original Ryanair The point to remember about today's web is
website. You can safely ignore these stories; they IS YOUR BUSINESS GLOBAL that it is segmented and geographic. Define
only muddy the picture. Such successes are few OR LOCAL? your area and concentrate on maximising your
and far between. In today's more mature web Are you ready for international business? If your marketing delivery – via your website and all
market, you are better to focus on tangible steps business isn't global, what is the market space? other marketing channels you use.
you can take yourself to direct and drive your Dublin, Cork, Galway, Northern Ireland or the
business online. whole country? If you are only doing business in KNOW YOUR OWN BUSINESS
There's no doubt that a well thought-out and Ireland, you are best served by using the .IE Only you know how it works in the real world.
produced business website can increase your domain, Ireland's national domain. Only use the Your top-level job is to “picture” this as a full
business. It can also change the way you .com domain if you want to do business with the business model, to define what your business is
communicate with your clients and customers, global market. If you do business in the UK you offering and where you think or anticipate that
and even bring about a fresh view of the may want both .ie and
co.uk. When you web visitors can do business with you. Once you
marketplace and new opportunities. It opens the understand the practical geographic limits of have your overall picture, you need to convey it
InBusiness Winter 09 59
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100