InBus_Win09_56-96:InBusiness 1-61 11/12/2009 10:44 Page 58
FEATURE | Getting Online
Caught IN THE WEB
++++++++++++
issues in terms of how the website was actually valuable advice on how to ensure your desired
Kambiz Golchin talks to
constructed, which highlights the point that if outcome is reached. “One of the things I looked
InBusiness about his journey
you are going to go to the trouble to develop a for from the various IT companies that I
website for your business, you need to ensure engaged with was examples of previous work
through web development,
that it is being constructed properly,” he advises. that they had done, and the success stories that
how his website is helping his
“I spent a lot of time and money on the website they had been involved with in various fields. For
business and why it’s important
in terms of developing it, but I had to do it all me that proved to be the best way of choosing
over again when it became obvious that it was the right IT company to build my site.”
to consider website
not achieving what it was supposed to achieve. As the nature of Dr. Golchin’s business is
development as ‘long haul’
Doing that obviously involved more time and highly sensitive and based on client
rather than ‘quick fix’.
money so getting it right the first time around confidentiality, providing a research tool with
is imperative.” detailed information on a number of procedures
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that potential clients could study in private was
WHEN KAMBIZ GOLCHIN LOOKED INTO absolutely essential. Now, www.aboutface.ie, after
setting up a website for his business, the About almost three years of development, is
Face Clinic – a cosmetic surgery practice based contributing to the company.
in the Beacon Hospital in Dublin – he faced “This is a clinic that specialises in all aspects of
many of the problems all SME owners and plastic surgery for the face – not just surgical but
mangers run into. His experience of the web non-surgical as well,” he explains. “So it was
was limited, and he had little or no background important to have a platform where people
in how to run a website, let alone how to get could decide whether or not they would use our
one off the ground from scratch. So he did what
anyone else in his position would do – he
“WHEN THE WEBSITE
services. Obviously our website has helped
immensely in that regard as it allows people to
sought out an ‘expert’ to develop a site for
WAS READY THE FIRST
make an informed decision in the privacy of
his business.
Unfortunately, Dr. Golchin ran into difficulties
TIME, I THOUGHT IT
their home if they are considering a procedure.
That has been extremely positive because a lot
immediately. With limited knowledge of the
LOOKED GOOD FROM AN
of my patients are saying to me that a lot of their
intricacies of websites and web design, the
construction of his website began to be a more
AESTHETIC POINT OF
initial questions were answered on the site,
which puts them at ease straight away.”
arduous and time consuming task than he had
VIEW BUT I QUICKLY
Three years on and three web developers
originally envisaged.
“A lot of people in IT contradict each other
FOUND OUT THAT IT
later and Dr. Golchin has amassed an impressive
knowledge in the way of the web and he talks
and so I often found the construction of my
WASN’T FUNCTIONING
comfortably about search engine optimisation,
website confusing,” he says. “When the website
was ready the first time, I thought it looked good
VERY WELL.”
Google analytics and IP addresses. However,
despite reaching the point where his website is
from an aesthetic point of view but I quickly
– Dr. Kambiz Golchin
now noticeably attracting clients, he still feels that
found out that it wasn’t functioning very well. perfecting his website will probably be always
On the surface it looked OK but it wasn’t SHOPPING AROUND out of his reach.
achieving what it was meant to achieve for my Of course, Dr. Golchin is right, but there are very “I don’t think I’ll ever be entirely happy with
business. The site wasn’t being indexed by few business owners and managers who have the site because there is always room for
Google, and whether we like it or not, Google is the time or knowledge to build their own site. improvement. I have been satisfied with its
the main search engine, so being indexed there For many SMEs who want to develop a site to performance over the past few months but I
is an absolute must.” represent their business online and to sell to have realised that you have to be patient.
Dr. Golchin had to learn on his feet. Getting their customers, finding a web development Whatever changes that you make in optimisation
the website working to a level that would company who can make their website a reality is can take six to 12 months before you see any
contribute and bring value to his company was probably the only option available. However, benefit, so you have to be in it for the long haul.
his main priority. However, getting his website from Dr. Golchin’s experience, it is easy to be This is not a quick fix and you have to be
live and optimised was costing him a lot more blinded by science and end up with a finished prepared to work at it, make the changes, spend
than he had originally planned for. product that might look impressive but will not the time and energy on it and then wait. The
“Apart from the fact that I wasn’t even being function to the required level online. Having hardest part is that you don’t see results
indexed by Google, I experienced technical lived to tell the tale, Dr. Golchin has some immediately, but you have to have faith.”
58 InBusiness Winter 09
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