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Launch pad I Launch pad II
Callaway reaches Wilson bids for women’s
the Edge attention
Following the success of its Diablo range in 2009, Wilson is introducing a brand new range of equipment
Callaway has made some advances and it is launching the designed specifically for women golfers, featuring a
Diablo Edge for 2010 driver, irons, hybrids and putter, and they’ve even come
up with a new ball
Y
ou have heard it before and you will certainly hear it again,
but Callaway is claiming it has built a new driver that features
the largest sweetspot of any titanium driver the company has
ever produced. It is called the Diablo Edge. W
ilson Golf has launched a range of women’s equipment so
extensive that a new sub-brand has been established:
Wilson Staff for Women.
The company says the key to the new technology is a new precision Designed for the committed female golfer, the range includes the
manufacturing technique that allows Callaway to mill specific areas of the Shockwave HL driver, Di9 irons (pictured), FYbrid HS hybrids and the
back of the Hyperbolic Cup Face. Unwanted material from the back of the 8885 putter.
clubface can be removed thanks to an acid chemical reduction process, and “Our research and extensive feedback has confirmed our belief that
Callaway says the result is women want serious golfing options packed with technology and power,”
consistently high speeds for balls says Bob Thurman, Wilson Golf’s global director of R&D. “While women's
struck from all areas of the face. physical attributes may be slightly different to men’s, they still want high-
According to Callaway, performing golf equipment that also improves their game.”
compared to the original Diablo The Di9 irons are an adaptation of Wilson’s Di9 men’s irons,
driver, the company has also but the women’s version has a soft urethane ‘shock-trap’
reduced the drag of the Diablo inserted into the heel of each club, with a view to
Edge during the downswing by providing added stability and a high MOI.
8%. This has been achieved by The Shockwave HL driver is an entirely new
moving more of the weight further design, with a concentration on making the
back in the clubhead, by club as lightweight as possible, with a view to
constructing the clubhead in a enabling women to increase their swing speed.
lightweight, ultra-thin titanium, and replacing the weight with a weight chip The “ultra-lightweight” Shockwave has a loft of
at the back of the clubhead. The result should be the highest MOI of any 14°, very thin clubhead walls and a 50-gram UST shaft.
Callaway driver. Due in pro shops from January 2010, the new
Women’s Dx2 Soft is a two-piece ball that features
Southbound sweetspot what Wilson describes as a “super-soft, High Velocity
Callaway claims it has found a way to offer greater forgiveness in its Core”, designed to maximise ball speed from the
Diablo Edge irons. The company says the centre of gravity in the cavity-back clubface, while the company promises its ionomer cover will provide soft
clubs has been moved 50% lower in the clubhead, and 17% deeper, which feel and improved scuff resistance.
should bring the sweetspot down to the lower reaches of the clubface.
Callaway is also offering hybrid replacements from the 6-iron up.
PRODUCT SPEC: WILSON STAFF FOR WOMEN
Di9 irons
PRODUCT SPEC: DIABLO EDGE DRIVER
Urethane shock-trap
Fused titanium four-piece construction
UST Proforce V2 shaft
Chemically milled Hyperbolic Cup Face
RRP: £349.99
Shaft: Aldila Habanero
Right-handed men’s lofts: 9°, 10°, 11°, 13°
Shockwave HL driver
Left-handed men’s lofts: 10°, 11°
14° loft
Right-handed women’s lofts: 10°, 11°, 13°
UST Mamiya AXIVCore Super-Lite shaft
Left-handed women’s lofts: 11°
RRP: £179.99
RRP: £249 FYbrid HS hybrid
7% lower C of G
DIABLO EDGE IRONS 11% deeper clubhead weight
Variable face thickness Dual rail sole plate
S2H2: Short straight hollow hosel RRP: £109.99
360° Undercut channel: patented technology to maximize
8885 putter
perimeter weighting
Dual-milled clubface
Modified Tru-Bore: polycarbonate tip plug in shaft to dampen
Visual Plane Differential alignment technology (VPD)
vibrations
RRP: £69.95
Iron club options: 3-PW
Hybrid club options: replacements for irons 3-6
Women’s Dx2 Soft ball
Shaft: steel or graphite for men; graphite for women
Super-soft, high velocity core
RRP: £649 (set of 8 clubs, graphite shafts); £549 (steel)
Soft feel, durable ionomer cover
RRP: £17.99 per dozen
www.callawaygolf.com www.wilsonstaff.com
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